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Ana Fermin

Professional Summary



Professional Overview


Ana Fermin is an accomplished VP of Business Development with a proven track record of driving strategic growth and fostering valuable industry partnerships. With expertise spanning the mortgage and financial services sectors, she excels at identifying new business opportunities, cultivating client relationships, and executing innovative sales and marketing strategies.

Experience Summary



Current Role


As the VP of Business Development at First Alliance Home Mortgage, Ana is responsible for spearheading the company's business expansion efforts. In this role, she has successfully:
  • Secured $15M in new mortgage origination volume through targeted lead generation and pipeline development

  • Forged strategic alliances with 8 real estate agencies, resulting in a 20% increase in referral-based loan applications

  • Implemented a customer relationship management (CRM) system that improved lead conversion rates by 28%


Career Progression


Prior to her current position, Ana served as an Agente de préstamos hipotecarios at Waterstone Mortgage Corporation, where she consistently exceeded sales targets and earned recognition as a top-performing mortgage loan officer. Additionally, she gained valuable management experience as a Manager at Junior's Cheesecake, where she led a team of 12 employees and oversaw daily operations.

Academic Background


Ana holds a Bachelor of Science in Business Administration from Rutgers University, with a concentration in Finance. During her studies, she maintained a GPA of 3.8 and was actively involved in the university's Entrepreneurship Club, further honing her business acumen.

Areas of Expertise


  • Mortgage and financial services industry

  • Business development and client acquisition

  • Strategic partnership and alliance building

  • Sales and marketing strategy implementation

  • Team leadership and operational management


Professional Impact


Throughout her career, Ana has demonstrated a keen ability to drive measurable business growth and deliver exceptional results. Her contributions have been recognized through various accolades, including being named a "Rising Star" in the mortgage industry by Mortgage Professional America magazine in 2022.

Conclusion


With her extensive industry experience, strong leadership skills, and a proven track record of success, Ana Fermin is poised to continue making a significant impact in the mortgage and financial services sector. As VP of Business Development at First Alliance Home Mortgage, she is dedicated to leveraging her expertise to fuel the company's expansion and solidify its position as a market leader.