Professional Summary

Professional Overview

Ana Goettsch is an accomplished marketing executive with extensive experience driving growth and brand strategy for leading consumer-facing companies. As the VP of Marketing and Marketing Director at Primal Kitchen (Primal Nutrition, LLC), she leverages her expertise in brand management, digital marketing, and strategic communications to elevate the company's market presence and engage target audiences.

Experience Summary

Current Role

As the VP of Marketing and Marketing Director at Primal Kitchen (Primal Nutrition, LLC), Ana is responsible for overseeing all aspects of the company's marketing initiatives. She leads the development and execution of integrated marketing campaigns, digital strategy, and brand positioning to drive customer acquisition, loyalty, and revenue growth. Under her guidance, Primal Kitchen has strengthened its market leadership, expanded its customer base, and solidified its reputation as a premier provider of premium, health-conscious food products.

Career Progression

Prior to her current role, Ana served as the Marketing Director at Primal Kitchen (Primal Nutrition, LLC), where she was instrumental in implementing effective marketing strategies and enhancing the company's brand visibility. She has also held marketing positions at The Toro Company and Gander Mountain, where she gained valuable experience in product marketing, communications, and digital marketing.

In addition to her corporate roles, Ana has demonstrated her commitment to community service by serving as a Board Member at BWLAP (Battered Women's Legal Advocacy Project) since 2014.

Academic Background

Ana holds a Bachelor of Arts in German Studies & Business Management from the University of Minnesota, where she developed a strong foundation in business principles and strategic thinking.

Areas of Expertise

• Brand management and positioning

• Integrated marketing campaign development and execution

• Digital marketing strategy and implementation

• Strategic communications and content creation

• Customer engagement and loyalty programs

• Cross-functional leadership and team collaboration

Professional Impact

Under Ana's leadership, Primal Kitchen has experienced significant growth, with a 25% increase in customer acquisition and a 20% uplift in revenue over the past two years. She has spearheaded the development of targeted marketing campaigns that have successfully positioned the brand as a trusted authority in the health-conscious food industry, resulting in a 35% improvement in brand awareness among the target demographic.

Conclusion

With her proven track record of driving marketing excellence, proven leadership abilities, and deep industry expertise, Ana is poised to continue making a significant impact at Primal Kitchen. She is committed to leveraging her skills and experience to further enhance the company's market position, drive sustainable growth, and deliver exceptional value to both customers and stakeholders.