Ana Laskova

Accomplished Shopper Marketing Director with Extensive CPG and Retail Experience

Professional Overview
Ana Laskova is an accomplished Shopper Marketing Director with over a decade of experience driving marketing strategy and execution for leading consumer packaged goods (CPG) and retail brands. Recognized for her ability to enhance brand visibility, boost sales, and deliver exceptional customer experiences, Ana is a seasoned professional with a strong track record of success in the highly competitive CPG industry.

Experience Summary

Current Role
As the Shopper Marketing Director at Mars, Ana is responsible for developing and executing innovative shopper marketing strategies that drive measurable business results. In this role, she collaborates closely with cross-functional teams to identify and capitalize on emerging market trends, optimize the in-store customer journey, and develop impactful omnichannel campaigns that strengthen brand loyalty and increase market share.

Career Progression
Prior to her current role, Ana held several leadership positions within the Swisse Wellness organization, including Associate Director of Marketing ANC, Acting Marketing Director, and Senior Marketing Manager for the Vitamins, Minerals and Supplements (VMS) division. In these roles, she spearheaded the development and implementation of successful brand-building initiatives, drove new product launches, and achieved significant revenue growth.

Earlier in her career, Ana served as the Head of Marketing at Made Establishment and as a Brand Manager at the Australian Football League (AFL), where she honed her skills in brand strategy, marketing campaign management, and stakeholder engagement.

Academic Background
Ana holds a Bachelor of Commerce degree with a double major in Marketing and Management from the University of Melbourne, where she graduated with distinction.

Areas of Expertise

• Shopper marketing strategy and execution

• Brand positioning and campaign development

• Omnichannel marketing and customer experience optimization

• New product introduction and lifecycle management

• Stakeholder management and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at Swisse Wellness, Ana was instrumental in driving a 20% year-over-year increase in VMS division revenue through the launch of a highly successful digital-first marketing campaign. Additionally, she led the development and implementation of a comprehensive shopper marketing strategy that resulted in a 15% uplift in in-store sales and a 12% improvement in customer satisfaction scores.

Conclusion
With her exceptional strategic thinking, analytical prowess, and proven track record of delivering impactful results, Ana Laskova is poised to make a lasting contribution to the continued growth and success of the Mars brand as the company's Shopper Marketing Director. Her deep industry expertise, combined with her passion for driving innovation and customer-centric solutions, make her a valuable asset to any organization seeking to strengthen its market position and enhance its shopper engagement.