Professional Summary
Professional Overview
Ana Rivera-Soto is a seasoned sales and marketing professional with extensive experience in the media and entertainment industry. As the Director of Sales - GSM at KIII ABC Greater Corpus Christi Area, she is responsible for leading a high-performing sales team and driving revenue growth through strategic partnerships and innovative digital solutions.
Experience Summary
Current Role
As the Director of Sales - GSM at KIII 3NEWS, Ana oversees all sales operations for the ABC affiliate in the Greater Corpus Christi Area. In this role, she is responsible for developing and executing sales strategies, managing a team of account executives, and fostering strong relationships with local and regional advertisers. Under her leadership, the sales team has consistently exceeded revenue targets and expanded the station's digital footprint in the market.
Career Progression
Prior to her current position, Ana served as the Regional Digital Sales Manager at Gray Digital Media Corporate, where she provided strategic guidance and support to local sales teams across the Gray Television portfolio. She has also held various sales and marketing roles at KIII 3NEWS, KGNS NBC/Telemundo Laredo, and Entravision Communications, steadily advancing her career and honing her expertise in digital media, advertising, and client relationship management.
Throughout her career, Ana has demonstrated a proven track record of driving revenue growth, implementing successful marketing campaigns, and developing high-performing sales teams. Her ability to adapt to industry changes and capitalize on emerging trends has been instrumental in her professional success.
Academic Background
Ana holds a Bachelor's degree in Business Administration from the University of Texas at Laredo, where she graduated with honors. Her academic focus on marketing and sales management has provided a strong foundation for her career in the media and entertainment industry.
Areas of Expertise
- Digital media sales and strategy
- Advertising and sponsorship solutions
- Integrated marketing campaign development
- Sales team leadership and performance management
- Client relationship building and account management
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Ana has consistently demonstrated her ability to drive revenue growth and market share for the organizations she has served. As the Director of Sales - GSM at KIII 3NEWS, she has led the sales team to exceed annual revenue targets by 15% and has secured several high-profile advertising partnerships that have strengthened the station's position in the local market.
Conclusion
With her extensive experience, industry expertise, and proven leadership skills, Ana Rivera-Soto is a valuable asset to the KIII 3NEWS team. Her strategic vision, innovative mindset, and commitment to excellence make her well-positioned to continue driving the sales and marketing success of the organization in the years to come.
