Analucia Rodriguez Davila

Regional Digital Transformation Manager - Commercial Transformation

Analucia Rodriguez Davila is an accomplished digital transformation leader with extensive experience driving strategic initiatives across Latin American markets. In her current role as Regional Digital Transformation Manager - Commercial Transformation at Diageo, she oversees the digital transformation efforts in Peru, Chile, Argentina, Uruguay, Paraguay, Ecuador, and Bolivia, leading cross-functional teams to enhance the company's commercial capabilities and drive growth.

Professional Experience

Diageo (2021 - Present)

Regional Digital Transformation Manager - Commercial Transformation (2023 - Present)

• Spearheading the digital transformation of Diageo's commercial operations across 7 key Latin American markets

• Implementing innovative technologies and data-driven strategies to optimize sales, marketing, and distribution channels

• Collaborating with regional leadership to align digital initiatives with overall business objectives and drive measurable impact

Regional E-commerce Manager - Commercial Growth (2021 - 2023)

• Developed and executed the e-commerce strategy for Diageo's key markets in Latin America

• Drove double-digit year-over-year growth in online sales by leveraging data insights and implementing effective digital marketing campaigns

• Strengthened relationships with key e-commerce partners and platforms to expand the company's digital footprint

Google (2020 - 2021)

Industry Manager - Retail, Finance & Government (2020 - 2021)

• Advised top-tier retail, financial, and government clients on digital transformation and growth strategies

• Leveraged Google's suite of advertising and analytics tools to help clients optimize their digital presence and marketing campaigns

• Collaborated with cross-functional teams to deliver impactful solutions that addressed client pain points and drove measurable results

Industry Manager - Retail (2020)

• Supported the digital transformation of retail clients by providing strategic guidance and implementing innovative marketing solutions

• Analyzed market trends and customer insights to develop data-driven strategies that elevated brand awareness and drove conversions

Entrepreneur and Educator (2010 - Present)

Cofounder | Head of Strategy and New Businesses, The Storydoers (2019 - Present)

• Co-founded a digital marketing agency focused on helping clients craft compelling brand narratives and implement effective digital strategies

• Oversees the agency's strategic direction, new business development, and delivery of high-impact solutions for clients

Digital Marketing Consultant, AnaluciaRodriguez.com (2010 - 2021)

• Provided digital marketing expertise and consulting services to a diverse range of clients, helping them navigate the evolving digital landscape

• Developed and implemented successful digital marketing campaigns that drove measurable results for clients

Professor of Digital Marketing, Universidad Peruana de Ciencias Aplicadas (2012 - Present)

• Shares her expertise as a professor of digital marketing, educating the next generation of marketing professionals

Education

• Master of Business Administration (MBA), IE Business School

• Bachelor of Science in Marketing, Universidad de Lima

Areas of Expertise

• Digital Transformation

• E-commerce and Online Sales

• Data-Driven Marketing

• Strategic Planning and Execution

• Cross-Functional Team Leadership

• Retail and Consumer Goods Industry

Professional Impact

• Spearheaded the digital transformation of Diageo's commercial operations in 7 Latin American markets, driving measurable improvements in sales, marketing, and distribution

• Achieved double-digit year-over-year growth in e-commerce sales for Diageo's key Latin American markets through effective digital strategies and partner collaborations

• Advised top-tier retail, financial, and government clients at Google on digital transformation and growth strategies, delivering impactful solutions

• Co-founded a successful digital marketing agency, The Storydoers, and serves as the Head of Strategy and New Businesses

• Shares her expertise as a professor of digital marketing at the Universidad Peruana de Ciencias Aplicadas, contributing to the development of future marketing professionals

Analucia Rodriguez Davila is a transformative digital leader with a proven track record of driving strategic initiatives, leveraging data-driven insights, and delivering measurable results. Her extensive experience in the retail, consumer goods, and digital marketing industries, combined with her academic credentials and entrepreneurial spirit, make her a valuable asset to any organization seeking to thrive in the digital age.