Anand Krishnan
Head of Marketing & Brand Management (CMO)
Mumbai, Maharashtra, India
Professional Overview
Anand Krishnan is an accomplished marketing and brand management executive with over 18 years of experience driving strategic partnerships, commercial operations, and customer-centric initiatives across the banking, telecom, and fintech industries. As the Head of Marketing & Brand Management (CMO) at ICICIdirect, he is responsible for spearheading the company's marketing strategy, strengthening its brand presence, and delivering impactful campaigns that enhance customer engagement and loyalty.
Experience Summary
Current Role
As the Head of Marketing & Brand Management (CMO) at ICICIdirect, Anand oversees the strategic planning and execution of all marketing activities. He is responsible for developing and implementing innovative marketing campaigns, driving digital transformation, and leveraging data-driven insights to optimize brand positioning and customer acquisition. Under his leadership, Anand has successfully launched several award-winning initiatives that have significantly enhanced ICICIdirect's market visibility and brand equity.
Career Progression
Prior to his current role, Anand served as the National Head - Strategic Partnerships at IDFC FIRST Bank, where he was instrumental in forging high-impact collaborations and expanding the bank's distribution network. He has also held senior positions at Vodafone Enterprise, including Head of Bids and Proposals and Head of Sales and Commercial Operations. Anand's earlier experience includes roles in marketing and product management at Vodafone India and Tata Teleservices, as well as a stint in sales at Star India.
Academic Background
Anand holds a bachelor's degree in Commerce from the University of Mumbai, supplemented by various professional certifications in digital marketing, customer experience management, and strategic leadership.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Brand management and positioning
- Digital transformation and data-driven marketing
- Strategic partnerships and business development
- Sales enablement and commercial operations
- Customer experience optimization
Professional Impact
Throughout his career, Anand has consistently demonstrated his ability to drive measurable business impact. At IDFC FIRST Bank, he spearheaded the development of innovative partnership models that enabled the bank to expand its customer base and diversify its revenue streams. At Vodafone Enterprise, Anand's leadership in bids and proposals resulted in a significant increase in the company's win rate, while his commercial operations expertise helped optimize sales performance and enhance customer satisfaction.
Conclusion
With his extensive experience, strategic mindset, and customer-centric approach, Anand Krishnan is a versatile marketing and brand management professional poised to lead ICICIdirect's digital transformation and drive sustained growth in the competitive financial services industry.
