Ananda Narasimhan

Professional Overview

Ananda Narasimhan is an experienced marketing operations professional with a proven track record of driving impactful marketing initiatives and optimizing business processes. As the Director of Marketing Operations at CleverTap, she leverages her expertise in marketing technology, data analytics, and process improvement to enable the organization's growth and marketing effectiveness.

Experience Summary

Current Role

As the Director of Marketing Operations at CleverTap, Ananda is responsible for overseeing the implementation and optimization of marketing technologies, data management, and workflow automation. She works closely with the marketing team to streamline operations, enhance campaign performance, and provide data-driven insights to support strategic decision-making. Under her leadership, the marketing operations function has achieved a 25% increase in lead generation and a 20% improvement in marketing ROI.

Career Progression

Prior to her current role, Ananda held progressive positions in the marketing and operations domains. She served as the Associate Director of Marketing Operations at Sprinklr, where she led the implementation of a marketing automation platform and drove a 30% improvement in campaign conversion rates. As the Head of Marketing at Zuddl, she spearheaded the company's brand positioning and digital marketing initiatives, resulting in a 40% increase in website traffic and a 50% growth in the sales pipeline. Earlier in her career, Ananda held roles as an Inbound Marketing Specialist at Freshworks and a Product Marketer at Zoho Corporation, where she honed her skills in content creation, lead generation, and product positioning.

Academic Background

Ananda holds a Master's degree in Business Administration from the Indian Institute of Management, Bangalore, where she specialized in Marketing and Operations Management. During her academic tenure, she was recognized for her academic excellence and leadership skills, earning several awards and scholarships.

Areas of Expertise

• Marketing operations and technology management

• Data-driven marketing and campaign optimization

• Marketing automation and lead generation

• Process improvement and workflow optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

Ananda's contributions extend beyond her day-to-day responsibilities. She is an active community volunteer at SaaS Insider, where she shares her expertise and mentors emerging professionals in the software-as-a-service industry. Additionally, she is a member of the Peak Community, a prestigious network of marketing and technology leaders, where she actively participates in knowledge-sharing and industry-wide initiatives.

Conclusion

Ananda Narasimhan's versatile background, strategic mindset, and proven track record in marketing operations position her as a valuable asset to the organizations she serves. Her commitment to driving operational excellence, leveraging data-driven insights, and supporting the growth of her team and community make her a respected leader in the field.