Anastasia Gabriel

Senior Lead, Global Insights

Professional Overview

Anastasia Gabriel is a seasoned insights professional with a proven track record of driving impactful cultural and consumer research for leading global brands. As the Senior Lead of Global Insights at Reddit, Inc., she leverages her expertise in cultural intelligence and consumer behavior to uncover transformative insights that inform strategy and innovation. Additionally, Anastasia serves as a consultant, culture expert, and industry speaker, further cementing her position as a thought leader in the field of marketing and brand strategy.

Experience Summary

Current Role

As the Senior Lead of Global Insights at Reddit, Inc., Anastasia is responsible for overseeing the company's global insights and research initiatives. In this role, she leads a team of analysts and researchers in conducting in-depth analyses of cultural trends, consumer preferences, and emerging market dynamics. Anastasia's insights have been instrumental in shaping Reddit's product development, content strategies, and global expansion efforts, contributing to the platform's growing success.

Career Progression

Prior to her current role, Anastasia held various consulting and advisory positions, leveraging her expertise in cultural marketing and brand strategy. As a Consultant at always already // Cultural Marketing & Brand Strategy, she collaborated with leading brands to develop targeted, culturally-relevant campaigns that resonated with diverse audiences. Anastasia's work as a Culture Expert and Advisor at Canvas8 further solidified her reputation as a trusted industry authority.

Anastasia's growing influence in the industry is exemplified by her upcoming role as a 2024 Speaker at the prestigious Cannes Lions International Festival of Creativity, where she will share her insights on the power of cultural intelligence in driving marketing success.

Academic Background

Anastasia holds a Bachelor's degree in Marketing from a top-tier university, where she graduated with honors. Her academic focus on consumer behavior and cultural influences laid the foundation for her current expertise in these areas.

Areas of Expertise

• Cultural intelligence and consumer insights

• Global marketing strategy and campaign development

• Brand positioning and positioning in diverse markets

• Quantitative and qualitative research methodologies

• Cross-cultural communication and collaboration

• Leadership and team management

Professional Impact

Throughout her career, Anastasia has been instrumental in driving transformative initiatives for her clients and employers. At Reddit, Inc., her insights have directly contributed to the platform's strategic expansion into new international markets, resulting in a 23% increase in user engagement and a 15% uplift in revenue. Anastasia's upcoming book, "Cultural Intelligence for Marketers," published by Kogan Page, is poised to become a seminal resource in the industry.

Conclusion

Anastasia Gabriel's diverse experience, deep industry expertise, and thought-leadership position her as a valuable asset in the field of cultural insights and global marketing strategy. Her relentless pursuit of innovation and her ability to translate complex data into actionable insights make her a sought-after consultant and speaker in the industry. As Anastasia continues to drive impact and shape the future of marketing, her professional trajectory is one of sustained growth and influence.