Professional Overview

Anastasiya Roschina is a seasoned marketing professional, currently serving as a Senior Brand Manager for the Tea category at TESS, Orimi Trade, in Saint Petersburg, Russia. Her expertise lies in brand management, marketing strategy, and team leadership, with a focus on the fast-moving consumer goods (FMCG) industry.

Experience Summary

Current Role

As a Senior Brand Manager at Orimi Trade, Anastasiya oversees the development and implementation of marketing strategies for the Tea category. Her key responsibilities include brand positioning, product launches, and team management. Although specific achievements are not provided, her current role underscores her ability to lead brands and teams effectively.

Career Progression

Anastasiya's career trajectory showcases progressive growth in marketing roles. Prior to her current position, she worked at Tikkurila Oyj, where she held positions as a Marketing Specialist for European brands and a Marketing Specialist. Earlier in her career, she was a Marketing Coordinator at Nokian Tyres plc. These roles likely contributed to her expertise in marketing strategy, brand management, and cross-functional team collaboration.

Areas of Expertise

Anastasiya's areas of expertise include brand management, marketing strategy, team leadership, and industry analysis, particularly within the FMCG sector. Her technical competencies likely encompass market research, competitive analysis, and marketing campaign development.

Professional Impact

While specific details on notable projects or initiatives are not available, Anastasiya's career progression and current role as a Senior Brand Manager indicate significant contributions to her industry. Her leadership and management capabilities are highlighted through her tenure at Orimi Trade and previous roles.

Conclusion

Anastasiya Roschina's professional trajectory demonstrates consistent growth and dedication to the marketing field, with a current focus on brand management within the Tea category at TESS. Her value proposition lies in her expertise in brand strategy, team leadership, and industry knowledge, making her a valuable asset to her current and future organizations.