Current Position and Role
André Farah is the Co-Founder and Chief Operating Officer (COO) at Licorne Society, a recruitment firm specializing in startups, digital, and tech sectors. He has held the COO position since at least 2020, indicating multiple years of operational leadership and strategic involvement at the company.
Company Overview: Licorne Society
Licorne Society operates as a specialized recruitment platform focused on digital startups, tech companies, and scale-ups across France. It centralizes over 4,000 startup and scale-up hiring opportunities and targets roles primarily in digital, tech, and product disciplines. The company is distinguished by its AI-driven matching algorithms, which enable bidirectional discovery: candidates are matched to relevant roles, and companies can proactively approach talent. Its web presence and industry positioning emphasize its expertise in high-growth, innovative environments where rapid scaling and talent acquisition are priorities.
Professional Experience and Expertise
- André Farah’s work centers on recruitment in startups and the digital ecosystem, demonstrating considerable domain expertise in sourcing, matching, and advising on talent acquisition within high-growth companies.
- His leadership experience includes over 20 years in strategy setting, operational coordination, and campaign management.
- His role as COO suggests strong capabilities in scaling operations, implementing technology-driven recruitment solutions, and enhancing client and candidate experience.
- Beyond Licorne Society, André Farah is also noted as a Co-Founder at Leonar.app, a platform integrating ChatGPT for recruitment purposes in 2025, reinforcing his engagement with cutting-edge recruitment technologies and innovation in talent acquisition.
Industry Positioning and Market Insights
- Licorne Society is recognized as a premier recruitment expert in the French startup ecosystem, catering to companies designed for rapid growth and scale.
- The platform’s value proposition focuses on streamlining recruitment through AI algorithms, centralizing opportunities, and providing candidate-centered privacy and control over personal data.
- The firm promotes itself as the preferred recruitment partner for startups valued over $1 billion (unicorns), yet also services scale-ups and digital enterprises more broadly.
- André is actively involved in thought leadership and is referenced in relevant industry content such as recruitment strategy blog posts and innovation forums, highlighting his standing as a subject matter expert in startup talent acquisition.
Relevant Competencies and Interests
- Operations management and scaling of recruitment processes in digital and startup environments.
- Expertise in leveraging AI and data-driven tools for talent matching and recruitment efficiency.
- Focus on startups’ growth dynamics and understanding specific hiring needs for key roles such as AI engineers, sales, marketing, product managers, and technical specialists.
- Advocacy for candidate autonomy in recruitment visibility and personal data protection.
- Entrepreneurial mindset demonstrated through co-founding and leadership in multiple ventures at the intersection of technology and recruitment.
Online Presence
- Active LinkedIn profile: [https://fr.linkedin.com/in/andr%C3%A9-farah-466354b4](https://fr.linkedin.com/in/andr%C3%A9-farah-466354b4)
- Public references highlight his COO tenure since 2020 and entrepreneurial contributions in recruitment technology innovation.
- Appears in sector-specific discussions and resources on recruitment in digital startups and AI-enhanced hiring practices.
Overall, André Farah brings extensive leadership and operational experience within startup and digital recruitment, driving the strategic and technological advancement of Licorne Society. His dual role as a co-founder of an AI recruitment tool further underscores his commitment to innovation in talent acquisition, positioning him as a knowledgeable facilitator for companies seeking agile, technology-enabled recruitment solutions tailored to fast-growing digital enterprises.
