Andrea Benegas

Brand Operations Director

Professional Overview

Andrea Benegas is an accomplished Brand Operations Director with extensive experience in the fashion and beauty industries. She specializes in overseeing creative services, brand management, and marketing operations for leading lifestyle and consumer brands.

Current Role

As the Director of Brand Operations at Faherty Brand, Andrea is responsible for driving the company's creative vision, ensuring brand consistency, and optimizing operational efficiency across all touchpoints. She collaborates closely with cross-functional teams to develop and implement integrated marketing strategies, streamline content production, and deliver exceptional brand experiences.

Career Progression

Prior to her current role, Andrea held senior positions at HATCH Collective, Sakara Life, and Briogeo Hair Care, where she successfully led creative services, brand management, and marketing operations initiatives. She has a proven track record of driving growth, improving operational efficiencies, and enhancing brand positioning for her clients.

Academic Background

Andrea holds a Bachelor's degree in Fashion Merchandising and Marketing from the Fashion Institute of Technology, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Creative services and content production

• Marketing operations and process optimization

• Cross-functional team leadership and collaboration

• Retail and e-commerce brand management

• Event planning and execution

Professional Impact

Throughout her career, Andrea has spearheaded numerous high-impact projects, including the redesign of Sakara Life's brand identity, the implementation of a robust content production workflow at HATCH Collective, and the development of a comprehensive digital education strategy for Bumble and bumble.

Conclusion

With her deep industry expertise, strategic mindset, and proven track record of success, Andrea Benegas is a valuable asset to any organization seeking to elevate its brand presence, streamline marketing operations, and drive meaningful growth.