Andrea Collins
Chief Marketing Officer
Professional Overview
Andrea Collins is a seasoned marketing executive with over 20 years of experience in the insurance and technology industries. As the Chief Marketing Officer at Hippo Insurance, she is responsible for driving the company's overall marketing strategy, overseeing brand development, lead generation, and customer acquisition efforts.
Experience Summary
Current Role
As the Chief Marketing Officer at Hippo Insurance, Andrea is responsible for leading the company's marketing initiatives, including brand strategy, digital marketing, advertising, and customer engagement. Since joining Hippo in 2024, she has been instrumental in strengthening the company's brand positioning, expanding its customer base, and driving significant growth in key metrics such as website traffic and conversion rates.
Career Progression
Prior to her current role, Andrea held various marketing leadership positions at prominent companies in the insurance and real estate technology sectors. She served as the CMO at Cowbell, where she played a crucial role in the company's successful go-to-market strategy and market expansion. Additionally, she held the position of VP, Marketing at Hippo Insurance, where she was responsible for developing and executing the company's marketing vision. Earlier in her career, Andrea held marketing and communications roles at PolicyGenius Inc., Routehappy, and the American Red Cross, among others, gaining valuable experience in diverse industries.
Academic Background
Andrea holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Digital marketing and lead generation
- Customer acquisition and retention
- Integrated marketing campaigns
- Data-driven decision making
- Strategic planning and execution
- Cross-functional team leadership
Professional Impact
Throughout her career, Andrea has demonstrated a remarkable ability to drive business growth and deliver measurable results. At Hippo Insurance, she led the development and launch of a highly successful marketing campaign that resulted in a significant increase in website traffic and a 25% improvement in conversion rates. At Cowbell, she was instrumental in the company's successful market expansion, contributing to a 40% year-over-year increase in revenue.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Andrea Collins is a highly sought-after marketing leader. In her current role as Chief Marketing Officer at Hippo Insurance, she continues to shape the company's marketing strategy, drive innovation, and deliver exceptional results that position Hippo as a leading player in the insurance industry.