Andrea Derby

VP, Digital Marketing

Professional Overview

Andrea Derby is a seasoned marketing executive with over 15 years of experience driving digital transformation and brand growth for leading global organizations. As the VP of Digital Marketing at UPS, she oversees the company's comprehensive digital strategy, including online advertising, social media, email marketing, and e-commerce initiatives. With a proven track record of delivering measurable business impact, Andrea is a strategic leader known for her ability to blend data-driven insights with creative problem-solving.

Experience Summary

Current Role

As the VP of Digital Marketing at UPS, Andrea is responsible for developing and executing the company's end-to-end digital marketing strategy. She leads a team of cross-functional marketing professionals to drive innovation, enhance the customer experience, and support the organization's broader business objectives. Under her leadership, UPS has achieved significant growth in online customer acquisition, engagement, and revenue, positioning the company as a digital-forward leader in the logistics and supply chain industry.

Career Progression

Prior to her current role, Andrea served as the VP of Marketing at Ware2Go, a UPS company recognized as one of Fast Company's Best Workplaces for Innovators. In this position, she was instrumental in building the brand's digital presence and developing data-driven marketing strategies that contributed to the company's rapid growth. Earlier in her career, Andrea held senior account management roles at global advertising agencies, including BBDO Worldwide and Ogilvy New York, where she collaborated with Fortune 500 clients to create impactful, award-winning campaigns.

Academic Background

Andrea holds a Bachelor of Arts degree in Political Science from the University of Georgia, where she graduated with honors. During her time as a student, she completed a congressional internship at the U.S. House of Representatives, gaining valuable experience in public policy and government affairs.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce and online customer experience optimization

• Data analytics and performance-driven marketing

• Integrated multi-channel campaign development

• Brand management and creative direction

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Andrea has demonstrated a track record of driving measurable business impact through innovative digital marketing initiatives. At Ware2Go, she led the development of a highly successful content marketing strategy that increased brand awareness and generated a 25% year-over-year increase in website traffic. As the Director of Global Advertising and Brand Management at UPS, Andrea spearheaded the company's first-ever global brand campaign, which resulted in a 17% lift in brand favorability and a 12% increase in customer loyalty.

Conclusion

With her extensive experience, strategic vision, and proven ability to deliver results, Andrea Derby is a dynamic marketing leader poised to drive continued digital transformation and growth at UPS. Her passion for combining data-driven insights with creative problem-solving makes her a valuable asset to any organization seeking to enhance its digital presence and customer engagement.