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Andrea Donsky

Andrea Donsky - Co-Founder, Naturally Savvy and Morphus



Professional Overview


Andrea Donsky is a seasoned entrepreneur and pioneer in the natural health and wellness industry. As the Co-Founder of both Naturally Savvy and Morphus, she leverages over 20 years of experience to drive innovation and empower consumers to make more informed and sustainable lifestyle choices.

Experience Summary



Current Roles


Co-Founder, Naturally Savvy (2008 - Present)
  • Co-founded Naturally Savvy, a leading online resource and community dedicated to promoting natural, organic, and eco-friendly products and practices.

  • Responsible for overseeing product curation, content creation, and community engagement to educate and inspire health-conscious consumers.

  • Grew Naturally Savvy's digital presence to over 1 million monthly visitors, establishing the platform as a trusted authority in the natural living space.


Co-Founder, Morphus (2021 - Present)
  • Co-founded Morphus, a technology startup focused on developing innovative platforms to enable sustainable and ethical supply chains.

  • Spearheading the development of blockchain-based traceability solutions to enhance transparency and accountability in consumer product industries.

  • Collaborating with industry partners to drive adoption of Morphus' technology and promote greater sustainability in global supply networks.


Career Progression


Co-Founder, The Healthy Shopper Inc. (2000 - 2018)
  • Co-founded The Healthy Shopper, a pioneering retail concept focused on natural and organic products, which grew to over 20 locations across Canada.

  • Oversaw product selection, brand partnerships, and in-store customer experience to position The Healthy Shopper as a leading destination for health-conscious consumers.

  • Grew the company from a single pilot location to a multi-million dollar enterprise before its acquisition in 2018.


Product Manager, J.M. Smucker Company (1995 - 1998)
  • Began her career in the consumer packaged goods industry, serving as a Product Manager at the renowned J.M. Smucker Company.

  • Contributed to the successful launch and marketing of several new product lines, honing her skills in consumer research, product development, and brand strategy.


Academic Background


  • Bachelor of Science in Food and Nutrition, University of Guelph


Areas of Expertise


  • Natural and organic product curation and merchandising

  • Digital content strategy and community engagement

  • Sustainable supply chain management and traceability

  • Entrepreneurship and business development in the health and wellness sector


Professional Impact


  • Recognized as a thought leader in the natural products industry, frequently invited to speak at industry events and conferences.

  • Served on the Board of Directors for the Canadian Health Food Association, contributing to the advancement of natural health regulations and standards.

  • Featured in numerous media outlets, including The Globe and Mail, Huffington Post, and Canadian Living, for her expertise and passion for promoting healthy living.


Conclusion


With her extensive experience, entrepreneurial drive, and deep understanding of the natural health and wellness landscape, Andrea Donsky is poised to continue driving positive change and empowering consumers to make more sustainable choices. Her pioneering work in both Naturally Savvy and Morphus positions her as a leading voice in the evolving natural products and ethical supply chain industries.