AE

Andrea Emmons

Professional Summary



Professional Overview


Andrea Emmons is a seasoned marketing and product executive with a proven track record of driving innovation and strategic growth. As the Chief Marketing Officer and Chief Product Officer at HelloCollege, she is responsible for spearheading the company's marketing efforts, product development, and user experience optimization.

Experience Summary



Current Role


In her current role as Chief Marketing Officer and Chief Product Officer at HelloCollege, Andrea is responsible for leading the overall marketing strategy, brand positioning, and product roadmap. She oversees a team of marketing, product, and design professionals to deliver exceptional customer experiences and drive the company's growth. Under her leadership, HelloCollege has enhanced its digital presence, launched new product offerings, and expanded its user base, positioning the company as a leading provider of college planning and admissions services.

Career Progression


Prior to her current role, Andrea served as the Chief Executive Officer of HelloCollege, where she successfully steered the company through a period of significant expansion and transformation. Before that, she held various leadership positions at NCSA Next College Student Athlete, including Vice President of Digital, Vice President of Product, and Director of Product Management. Throughout her career, Andrea has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative solutions, and build high-performing teams.

Academic Background


Andrea holds a Bachelor of Arts degree in Marketing from the University of Florida, where she graduated with honors.

Areas of Expertise


  • Strategic marketing and branding

  • Product development and management

  • User experience design and optimization

  • Digital transformation and innovation

  • Cross-functional team leadership

  • Driving organizational growth and profitability


Professional Impact


Under Andrea's leadership, HelloCollege has achieved notable milestones, including:
  • Increasing the company's user base by 30% over the past two years

  • Launching a new mobile app that has been downloaded by over 500,000 users

  • Spearheading the development of a cutting-edge college planning platform that has received industry recognition

  • Forging strategic partnerships with leading educational institutions and organizations


Conclusion


With her deep industry expertise, innovative mindset, and strong leadership skills, Andrea Emmons is poised to continue driving the growth and success of HelloCollege. She is committed to delivering transformative solutions that empower students, families, and educational institutions in their college planning and admissions journeys.