Andrea Gilman
Chief Marketing Officer
Professional Overview
Andrea Gilman is a seasoned marketing executive with over 20 years of experience driving growth and innovation across the financial services and technology industries. As the Chief Marketing Officer at Early Warning®, she is responsible for leading the company's global marketing strategy, brand development, and go-to-market initiatives to support the continued expansion of their secure payments and identity solutions.
Experience Summary
Current Role
As the Chief Marketing Officer at Early Warning® since June 2023, Andrea is spearheading the company's marketing efforts to enhance their brand visibility, deepen customer engagement, and accelerate the adoption of their industry-leading payment and identity verification technologies. She oversees a cross-functional team to develop and execute integrated marketing campaigns, foster strategic partnerships, and drive thought leadership in the fintech space.
Career Progression
Prior to joining Early Warning®, Andrea served as the Chief Marketing Officer at BANYAN, where she led the rebranding and go-to-market strategies that resulted in a 30% increase in customer acquisition. Before that, she held several senior leadership roles at Mastercard, including Global Head of Small and Medium Business, SVP of Product Development and New Payment Flows, and SVP of Business Transformation and Franchise Development. In these positions, Andrea drove innovative product initiatives, expanded the company's commercial offerings, and led large-scale transformation programs to enhance the customer experience.
Early in her career, Andrea held marketing and eCRM roles at iWon.com and Mastercard, where she gained expertise in loyalty and rewards programs, digital marketing, and customer retention strategies.
Academic Background
Andrea holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.
Areas of Expertise
- Financial services and fintech marketing
- Brand strategy and digital transformation
- Product development and innovation
- Customer experience and retention
- Integrated marketing campaigns and go-to-market strategy
- Strategic partnerships and ecosystem building
Professional Impact
Throughout her career, Andrea has been recognized for her ability to drive sustainable growth, foster customer loyalty, and leverage technology to enhance marketing effectiveness. She has been instrumental in launching several industry-first solutions, including Mastercard's small business digitization platform and its AI-powered identity verification services.
Andrea is a frequent speaker at industry events and has been featured in numerous business publications for her insights on the future of payments, consumer trends, and the evolving role of marketing in the digital age.
Conclusion
With her extensive experience, demonstrated leadership, and deep understanding of the financial services and technology industries, Andrea Gilman is poised to make a significant impact as the Chief Marketing Officer at Early Warning®. Her strategic vision, innovative mindset, and track record of success position her as a valuable asset in driving the company's growth and market leadership.
