Andrea Hayton

Chief Marketing Officer

Professional Overview
Andrea Hayton is an accomplished Chief Marketing Officer with a proven track record of driving strategic marketing initiatives and delivering impactful business results. With extensive experience in the technology and logistics industries, she has a keen understanding of leveraging data-driven marketing strategies to fuel growth and enhance customer experiences.

Experience Summary

Current Roles
As the Chief Marketing Officer at Baxter Planning, Andrea is responsible for developing and executing the company's global marketing strategy. She oversees all aspects of marketing, including brand management, demand generation, digital marketing, and strategic partnerships. Under her leadership, Baxter Planning has experienced significant increases in brand awareness, lead generation, and customer acquisition.

In addition to her role at Baxter Planning, Andrea serves as the Chief Member at Chief, a private network for senior-level women executives. In this capacity, she is responsible for curating and facilitating high-level discussions on leadership, professional development, and industry trends.

Career Progression
Prior to her current roles, Andrea held several marketing leadership positions, including Vice President of Commercial Marketing at e2open and Global Director of Field Marketing at BluJay Solutions. In these roles, she successfully launched new product lines, implemented innovative marketing campaigns, and led cross-functional teams to drive business growth.

Academic Background
Andrea holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and data-driven analytics

• Brand development and positioning

• Demand generation and lead nurturing

• Cross-functional collaboration and team leadership

• Customer experience and retention

Professional Impact
Throughout her career, Andrea has been recognized for her ability to drive measurable results. At Powerfleet, she spearheaded a rebranding initiative that led to a 25% increase in website traffic and a 20% boost in lead generation. At e2open, she developed a highly successful account-based marketing program that resulted in a 30% increase in customer retention.

Conclusion
With her deep industry expertise, strategic mindset, and exceptional leadership skills, Andrea Hayton is a valuable asset to any organization seeking to enhance its marketing capabilities and accelerate growth. Her commitment to innovation and data-driven decision-making make her a trusted partner in driving transformative change within the technology and logistics sectors.