Andrea Mallard

Chief Marketing & Communications Officer

Professional Overview
Andrea Mallard is a seasoned marketing and communications executive with over 20 years of experience driving growth and brand transformation for leading organizations across diverse industries. As the Chief Marketing & Communications Officer at Pinterest, she is responsible for leading the company's global marketing and communications strategies, leveraging her deep expertise in consumer brand-building, digital marketing, and omnichannel customer engagement.

Experience Summary

Current Role
As the Chief Marketing & Communications Officer at Pinterest, Andrea is responsible for overseeing the company's global marketing and communications functions, including brand strategy, advertising, content creation, public relations, and social media. Under her leadership, Pinterest has strengthened its brand positioning as a visually-driven platform for inspiration and discovery, driving significant user growth and engagement. Andrea also serves on the boards of directors for Kajabi, Hydrow, Inc., and TwentyFirstCenturyBrand, providing strategic guidance and oversight in the areas of marketing, branding, and digital transformation.

Career Progression
Prior to joining Pinterest, Andrea held senior marketing roles at Athleta and Omada Health, where she was instrumental in driving brand awareness, customer acquisition, and revenue growth. Earlier in her career, she served as the European Design Director and Portfolio Director at IDEO, a leading global design and innovation consultancy, where she led multidisciplinary teams in developing groundbreaking products and services for a diverse clientele. Andrea's diverse background also includes roles in strategic planning at Forbes and as a journalist at CBC.

Academic Background
Andrea holds a Bachelor's degree in Journalism from the University of Toronto, where she graduated with distinction.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and e-commerce

• Omnichannel customer experience

• Data-driven marketing and analytics

• Corporate communications and public relations

• Design thinking and innovation

Professional Impact
Throughout her career, Andrea has played a pivotal role in driving growth and transforming the brands she has worked with. At Athleta, she led the development and execution of marketing campaigns that resulted in a significant increase in brand awareness and customer acquisition. At Omada Health, she spearheaded the company's digital marketing initiatives, which contributed to a 300% increase in new customer signups. At IDEO, Andrea's design expertise and strategic insights helped clients revolutionize their product portfolios and customer experiences.

Conclusion
Andrea Mallard is a highly respected marketing and communications leader with a proven track record of driving business results and transforming iconic brands. With her deep industry expertise, strategic vision, and collaborative leadership style, she is well-positioned to continue making a significant impact in her role as Chief Marketing & Communications Officer at Pinterest and as a member of the boards of directors for several high-growth companies.