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Andrea Mallard

Andrea Mallard


Chief Marketing & Communications Officer



Professional Overview
Andrea Mallard is an accomplished marketing and communications executive with a proven track record of driving growth and innovation for leading brands. As the Chief Marketing & Communications Officer at Pinterest, she is responsible for overseeing the company's global marketing strategies, brand positioning, and stakeholder engagement. With extensive experience spanning the technology, retail, and design sectors, Andrea brings a unique blend of creative and analytical expertise to her role.

Experience Summary

Current Role
As the Chief Marketing & Communications Officer at Pinterest, Andrea leads a team of marketing and communications professionals to amplify the platform's brand, drive user acquisition and engagement, and enhance the company's reputation among key stakeholders. Under her guidance, Pinterest has strengthened its position as a leading visual discovery and inspiration platform, expanding its user base and solidifying its market leadership.

Career Progression
Prior to joining Pinterest, Andrea held senior marketing roles at Athleta, where she was instrumental in driving the brand's growth and positioning it as a leading athleisure and lifestyle brand. Earlier in her career, she served as the European Design Director and Portfolio Director at the renowned design consultancy, IDEO, where she led cross-functional teams in developing innovative products and services for global clients. Andrea's diverse background also includes roles at Rodale, Forbes, and CBC, where she honed her skills in strategic planning, product development, and journalism.

Academic Background
Andrea holds a Bachelor's degree in Journalism from the University of Toronto, where she graduated with distinction. Her academic background, combined with her extensive industry experience, has equipped her with a unique blend of analytical, creative, and strategic capabilities.

Areas of Expertise
  • Brand strategy and positioning

  • Integrated marketing communications

  • Digital and social media marketing

  • Product development and innovation

  • Stakeholder engagement and public relations

  • Cross-functional team leadership and collaboration


Professional Impact
During her tenure at Athleta, Andrea spearheaded the brand's successful repositioning, which resulted in a 20% increase in market share and a 25% boost in revenue. At Pinterest, she has been instrumental in driving the platform's user growth and engagement, leading to a significant increase in advertising revenue and brand recognition. Andrea's thought leadership and industry contributions have also been recognized, as she currently serves on the boards of several prominent technology and e-commerce companies.

Conclusion
With her extensive experience, strategic vision, and innovative mindset, Andrea Mallard is a dynamic and highly sought-after marketing and communications executive. Her ability to navigate complex challenges, capitalize on emerging trends, and deliver impactful results makes her a valuable asset to the organizations she serves. As she continues to shape the future of marketing and communications, Andrea remains committed to driving sustainable growth, fostering innovation, and elevating the brands she represents.