Andrea Marino
Vice President of Corporate Partnerships
Professional Overview
Andrea Marino is an accomplished sports industry executive with over 10 years of experience in corporate partnerships, marketing, and public relations. As the Vice President of Corporate Partnerships at Syracuse Crunch, she leverages her deep industry expertise to forge strategic alliances and drive revenue growth for the organization.
Experience Summary
Current Role
As the Vice President of Corporate Partnerships at Syracuse Crunch, Andrea is responsible for cultivating and managing the team's robust portfolio of corporate sponsorships and partnerships. She works closely with local and regional businesses to develop customized activation plans that align with their marketing and branding objectives, ultimately driving increased visibility and fan engagement for the Crunch.
Under Andrea's leadership, the Syracuse Crunch has consistently exceeded its corporate partnership revenue targets, securing high-profile deals with leading regional and national brands. Her ability to identify and capitalize on emerging market trends has enabled the organization to stay ahead of the curve, positioning it as a preferred marketing platform for businesses in the Central New York area.
Career Progression
Prior to her current role, Andrea honed her skills in the sports industry, serving as an Associate Account Executive at Simon PR and holding various internships with the Syracuse Crunch, Binghamton Senators, and Binghamton Zoo at Ross Park. Her diverse background, ranging from public relations to game operations and marketing, has provided her with a well-rounded understanding of the industry, allowing her to excel in her current position.
Throughout her career, Andrea has demonstrated a strong aptitude for relationship building, strategic thinking, and project management. Her ability to identify and capitalize on emerging market trends has enabled her to consistently deliver innovative partnership solutions that drive measurable results for her clients.
Academic Background
Andrea holds a Bachelor of Science degree in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University. During her time at Syracuse, she was recognized for her academic excellence, graduating Cum Laude and earning a place on the Dean's List.
Areas of Expertise
- Corporate Sponsorship and Partnership Development
- Sports Marketing and Activation
- Client Relationship Management
- Revenue Generation and Growth Strategies
- Integrated Marketing Communications
- Event Planning and Execution
Professional Impact
Under Andrea's leadership, the Syracuse Crunch has secured a number of high-profile corporate partnerships, including a multi-year deal with a major regional bank and a sponsorship agreement with a leading automotive group. These partnerships have not only generated significant revenue for the organization but have also increased fan engagement and brand awareness within the community.
Additionally, Andrea has been recognized for her contributions to the sports industry, being named a "Rising Star" by Sports Business Journal in 2018. She is an active member of the Sports Business Association and regularly speaks at industry events, sharing her insights and best practices with her peers.
Conclusion
With a proven track record of success and a deep passion for the sports industry, Andrea Marino is poised to continue driving the growth and success of the Syracuse Crunch. Her strategic vision, coupled with her exceptional stakeholder management and partnership development skills, make her a valuable asset to the organization and a respected leader within the industry.
