Andrea Porfidio

Head of Brand Strategy

Professional Overview
Andrea Porfidio is an accomplished marketing and brand strategy professional with extensive experience driving growth and innovation for leading consumer brands. As the Head of Brand Strategy at ILLUME® and GOOD CHEMISTRY, she leverages her deep expertise in brand positioning, digital marketing, and omnichannel strategy to help organizations elevate their market presence and connect with target audiences.

Experience Summary

Current Role
As the Head of Brand Strategy at ILLUME® and GOOD CHEMISTRY, Andrea is responsible for developing and executing comprehensive brand strategies that align with the organizations' business objectives. She leads cross-functional teams in crafting impactful brand narratives, designing innovative marketing campaigns, and optimizing the customer experience across all touchpoints. Under her leadership, both ILLUME® and GOOD CHEMISTRY have seen significant increases in brand awareness, customer engagement, and market share.

Career Progression
Prior to her current roles, Andrea served as the Head of Marketing and E-Commerce at Pearson's Candy Company, where she spearheaded the company's digital transformation and drove a 25% increase in online sales. She has also held leadership positions at Apothecary Products, where she oversaw the brand's marketing and e-commerce initiatives, and at Porfidio Marketing LLC, where she provided strategic consulting services to a diverse portfolio of clients.

Throughout her career, Andrea has demonstrated a proven track record of delivering measurable results. As the Director of Marketing at Apothecary Products, she led the successful launch of a new product line that generated $3.2 million in revenue within the first year. During her tenure at Jostens, she developed and implemented a targeted digital marketing strategy that resulted in a 15% increase in online conversions.

Academic Background
Andrea holds a Bachelor of Science in Marketing from the University of Minnesota, where she graduated with honors. She is also a certified Digital Marketing Strategist and has completed executive leadership training at the Kellogg School of Management.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing and customer experience optimization

• Digital marketing and e-commerce

• New product development and launch

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Andrea has been recognized for her contributions to the marketing and branding industry. She has been invited to speak at several industry conferences, and her work has been featured in leading publications such as Forbes and Adweek. In 2021, Andrea was named one of the "Top 40 Under 40" marketing professionals by the American Marketing Association.

Conclusion
With her proven track record of driving sustainable growth and innovation, Andrea Porfidio is a strategic and visionary marketing leader. In her current roles at ILLUME® and GOOD CHEMISTRY, she is committed to helping organizations navigate the evolving consumer landscape and develop compelling brand experiences that resonate with their target audiences.