Andrea Quijano
Director of Ecommerce & Growth / CMO
Professional Overview
Andrea Quijano is an accomplished digital marketing and ecommerce executive with a proven track record of driving exponential growth for leading consumer brands. As the Director of Ecommerce & Growth / CMO at Perk Clothing, she leverages her expertise in growth strategy, product marketing, and data-driven decision-making to propel the company's online presence and revenue expansion.
Experience Summary
Current Role
In her current role at Perk Clothing, Andrea is responsible for overseeing the company's ecommerce operations and implementing innovative growth strategies. She leads cross-functional teams to optimize the online shopping experience, expand the brand's digital footprint, and capitalize on emerging market opportunities. Under her guidance, Perk Clothing has seen a significant increase in online sales, customer acquisition, and brand engagement.
Career Progression
Prior to her role at Perk Clothing, Andrea held various leadership positions at prominent ecommerce and tech companies. As the Tribe Leader for the Beauty Business Unit at Trafilea Tech E-commerce Group, she drove the strategic development and execution of growth initiatives across multiple ecommerce brands. Her experience also includes serving as the Product Owner for Ecommerce Stores, Checkout, Subscriptions, and New Brands, where she successfully scaled digital operations and launched new product lines.
Additionally, Andrea has demonstrated her entrepreneurial spirit as the Founder and CEO of The Power Marketing, a growth, product, and marketing consultancy firm. She has also founded and led her own ecommerce ventures, such as Travel BOX and Le Papel Lab, showcasing her versatility and ability to identify and capitalize on emerging market opportunities.
Academic Background
Andrea holds a Bachelor's degree in Business Administration and a Master's degree in Business Strategy, both from prestigious universities. Her academic achievements and specialized training have equipped her with a deep understanding of data-driven decision-making, strategic planning, and innovative marketing approaches.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and growth hacking
- Product development and management
- Data analysis and performance-driven decision-making
- Cross-functional team leadership and collaboration
- Entrepreneurial mindset and business acumen
Professional Impact
Throughout her career, Andrea has consistently delivered exceptional results for her clients and employers. At Shapermint, she was instrumental in driving the company's explosive growth from zero to $200 million in revenue within just two years, showcasing her ability to scale digital operations and implement effective marketing strategies.
Conclusion
Andrea Quijano's diverse experience, strategic vision, and data-driven approach make her a valuable asset in the ecommerce and marketing industry. As the Director of Ecommerce & Growth / CMO at Perk Clothing, she is poised to continue her track record of driving exponential growth and delivering innovative solutions that optimize the online customer experience and propel the company's success.