Andrea Reichenbach
Senior Director Product Marketing
Andrea Reichenbach is an accomplished product marketing leader with over 15 years of experience driving strategic initiatives and delivering impactful results for leading technology and marketing analytics companies. In her current role as Senior Director of Product Marketing at Acxiom, she is responsible for spearheading the go-to-market strategy and positioning for the company's suite of innovative data and customer intelligence solutions.
Professional Overview
With a proven track record in product marketing, brand strategy, and content development, Andrea has a deep understanding of the marketing technology landscape and a keen ability to translate complex technical capabilities into compelling value propositions. Her industry expertise spans data-driven marketing, customer analytics, and enterprise software, enabling her to bridge the gap between product innovation and customer needs.
Experience Summary
Current Role
As the Senior Director of Product Marketing at Acxiom, Andrea leads a team of product marketing professionals responsible for driving the go-to-market strategy, messaging, and sales enablement for the company's industry-leading data and customer intelligence solutions. In this role, she has been instrumental in positioning Acxiom as a trusted partner for enterprises seeking to enhance their customer experiences and drive data-driven decision-making.
Career Progression
Prior to her current role, Andrea served as the Senior Director of Brand, Content & Analyst Relations at LiveRamp, where she was instrumental in elevating the company's brand presence and thought leadership in the identity resolution and data connectivity space. She has also held senior marketing positions at Analytic Partners and Acxiom, where she spearheaded the development and implementation of innovative marketing strategies to drive business growth and market share.
Academic Background
Andrea holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated cum laude. She is an active member of several industry associations, including the American Marketing Association and the Product Marketing Alliance, and is a frequent speaker at industry events and conferences.
Areas of Expertise
- Product marketing and go-to-market strategy
- Brand development and positioning
- Content creation and thought leadership
- Marketing technology and data-driven decision-making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Andrea has demonstrated a talent for identifying emerging market trends, translating complex product capabilities into compelling value propositions, and driving measurable business impact. Her contributions have included:
- Spearheading the successful launch of a new data-as-a-service offering at Acxiom, resulting in a 25% increase in annual recurring revenue within the first year.
- Leading the development and execution of a comprehensive rebranding initiative at LiveRamp, resulting in a 35% increase in brand awareness and a 20% improvement in customer satisfaction scores.
- Developing and implementing a data-driven content marketing strategy at Analytic Partners, leading to a 50% increase in lead generation and a 25% improvement in sales conversion rates.
Conclusion
With her deep expertise in product marketing, brand strategy, and customer-centric innovation, Andrea Reichenbach is poised to continue making significant contributions to the success of Acxiom and the broader marketing technology industry. Her ability to bridge the gap between technology and business outcomes, coupled with her demonstrated leadership and collaborative approach, make her a valuable asset to any organization seeking to drive growth and deliver exceptional customer experiences.
