Andrea Theodore

Chief Marketing Officer

Professional Overview
Andrea Theodore is a seasoned marketing executive with over 25 years of experience driving growth and innovation for leading consumer brands. As the Chief Marketing Officer at KinderFarms, she is responsible for developing and executing the company's comprehensive marketing strategy to further strengthen its position in the natural and organic food industry.

Experience Summary

Current Role
As the Chief Marketing Officer at KinderFarms, Andrea is spearheading the company's brand positioning, marketing campaigns, and go-to-market initiatives. She is instrumental in driving increased brand awareness, customer engagement, and revenue growth. Under her leadership, KinderFarms has expanded its product portfolio, entered new distribution channels, and solidified its reputation as a trusted provider of high-quality, sustainable food products.

Career Progression
Prior to joining KinderFarms, Andrea held several senior marketing roles at prominent companies in the consumer packaged goods industry. She served as the Chief Marketing Officer at Orgain, where she led the brand's successful expansion into new markets and product categories. Before that, she held the position of EVP and Chief Marketing Officer at Pharmavite, where she was responsible for spearheading the company's marketing strategy and driving the growth of its leading supplement brands.

Earlier in her career, Andrea held various marketing leadership roles at PepsiCo and Procter & Gamble, where she gained extensive experience in brand management, product innovation, and consumer insights. She has a proven track record of developing and executing effective marketing campaigns that have driven measurable results, including increased market share, improved brand loyalty, and enhanced profitability.

Academic Background
Andrea holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital and omnichannel marketing

• Consumer insights and market research

• New product development and innovation

• Team building and leadership

Professional Impact
Throughout her career, Andrea has consistently demonstrated her ability to drive transformative change and deliver exceptional results. At Orgain, she led the development and launch of a highly successful marketing campaign that increased brand awareness and drove a 25% increase in sales. As the EVP and CMO at Pharmavite, she oversaw the rebranding and repositioning of the company's flagship supplement brand, resulting in a 15% uplift in market share.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Andrea Theodore is a highly respected marketing leader who is well-positioned to drive continued growth and innovation at KinderFarms. Her deep understanding of the consumer packaged goods industry, coupled with her expertise in brand management and marketing, make her a valuable asset to the company and its stakeholders.