Andrea Zielinski
Director, Consumer Retention Marketing
New York, New York, United States
Professional Overview
Andrea Zielinski is an accomplished marketing executive with a proven track record in driving consumer engagement and retention strategies. As the Director of Consumer Retention Marketing at DoorDash, she leverages her deep expertise in growth marketing, data analysis, and digital optimization to enhance the company's customer loyalty and lifetime value.
Experience Summary
Current Role
As the Director of Consumer Retention Marketing at DoorDash, Andrea is responsible for developing and executing comprehensive retention strategies to improve customer engagement, loyalty, and lifetime value. She oversees a team of marketing professionals and collaborates cross-functionally to identify growth opportunities, analyze customer data, and implement data-driven initiatives that drive measurable results.
Career Progression
Prior to her current role, Andrea served as the Growth Marketing Manager and Diner Engagement Lead at Caviar, Inc., where she spearheaded successful campaigns to acquire new customers and retain existing ones. She also gained valuable experience as a Senior Marketing Manager at Audicus, where she honed her skills in digital marketing, email automation, and customer segmentation. Early in her career, Andrea completed an internship in Pharmacovigilance at UBC - An Express Scripts Company, gaining insights into the healthcare industry.
Academic Background
Andrea holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with honors and demonstrated strong analytical and problem-solving skills.
Areas of Expertise
- Consumer Retention Strategies
- Growth Marketing and Acquisition
- Data Analysis and Optimization
- Digital Marketing and Automation
- Customer Segmentation and Personalization
- Cross-Functional Collaboration and Leadership
Professional Impact
During her tenure at DoorDash, Andrea has implemented innovative retention initiatives that have resulted in a significant increase in customer loyalty and lifetime value. She has leveraged her data-driven approach to identify key customer segments, develop targeted retention campaigns, and optimize the user experience, leading to improved customer satisfaction and reduced churn rates.
Conclusion
With her extensive experience in consumer marketing, data-driven decision-making, and proven track record of driving impactful results, Andrea Zielinski is a valuable asset to DoorDash. She is poised to continue her professional growth and make meaningful contributions to the company's long-term success in the dynamic food delivery industry.
