Professional Role and Background
Andreas Wroblewski is the CEO and co-founder of codafish GmbH, a digital full-service marketing agency headquartered with offices in Berlin, Hamburg, and Madrid. He co-founded the company together with Timo Müller; both met while studying computer science at university and developed a shared vision which materialized into codafish starting in early 2017.
Company Overview: codafish GmbH
Codafish positions itself as a digital full-service agency specializing in the creation and management of digital presences and products. The firm emphasizes a comprehensive service model covering:
- Strategy development and project execution
- Support, hosting, and ongoing development, including security updates and feature implementations
- Consulting on related areas such as corporate design, SEO, and SEM through partner collaborations.
Codafish prioritizes Open-Source solutions including Drupal, Pimcore, WordPress, and Zoho, enabling clients to avoid licensing fees while employing flexible, scalable content management and digital experience platforms.
The agency supports both small and complex digital projects, operating with lean structures that promote cost-efficiency, flexibility, and transparency. Its client approach is grounded in transparent and trust-based collaboration, setting clear expectations upfront on feasibility and cost structure to align project goals.
Strategic Insights and Market Positioning
Andreas Wroblewski underscores the increasing relevance of comprehensive digital workflows and data integration across platforms and channels, positioning codafish as a strategic partner in ongoing digital transformation efforts for businesses. The agency’s expertise in advanced CMS and PIM solutions allows it to serve organizations with complex needs, particularly in the e-commerce sector where Pimcore’s advanced data and marketing workflow capabilities are leveraged.
The company is active in Germany and Spain, with future-looking plans to maintain high customer flexibility through flat hierarchies, slim organizational setups, and geographic versatility.
Technology and Methodology
Codafish combines deep technical know-how with marketing expertise, focusing on Open-Source CMS to maximize client ROI and customization:
- WordPress is positioned for smaller-scale sites, blogs, and shops.
- Drupal serves mid-sized to large websites and shops requiring higher degrees of customization.
- Pimcore targets demanding projects needing integrated master data management (MDM), product information management (PIM), digital asset management (DAM), and customer experience management (CEM).
The agency also develops hybrid mobile apps built with technologies like Ionic and Angular, allowing cross-platform iOS and Android apps from a single codebase, reducing maintenance complexity and costs.
Leadership Style and Company Culture
Andreas Wroblewski, together with co-founder Timo Müller, emphasizes a hands-on leadership style, actively engaging in projects alongside their teams. The corporate culture values professionalism and technical expertise, both founders being trained computer scientists.
They advocate transparent client communication as foundational to successful partnerships, with clear upfront discussions on project scope, capabilities, and cost breakdowns.
Company Scale and Reach
- Founded in 2017
- Approximate employee count: ~20 (noted for the Iberian branch)
- Offices: Berlin, Hamburg, Madrid, Canary Islands (Lajares), and Seestermühe (Germany)
- Customer base predominantly in Germany and Spain
Contact and Online Presence
- LinkedIn Profile: [Andreas Wroblewski](https://www.linkedin.com/in/andreaswroblewski/)
- Company Website: [https://codafish.net](https://codafish.net)
- Phone: +49 30 666384800
- Core tagline: Together we dive into digital.
This profile highlights Andreas Wroblewski as a technically skilled, strategically focused executive leading a lean, professional agency that combines deep open-source expertise with full-service marketing and digital transformation capabilities, serving growing and complex client needs in the DACH and Iberian markets.
