Andrei Najjar
Senior Vice President Marketing + Brand
Los Angeles, California, United States
Professional Overview
Andrei Najjar is a seasoned marketing and brand strategy executive with over 20 years of experience driving transformative growth for leading global brands. As the Senior Vice President of Marketing and Brand at Pressed Juicery, he is responsible for spearheading the company's integrated marketing initiatives, strengthening its brand identity, and accelerating its digital and e-commerce capabilities.
Experience Summary
Current Role
As the Senior Vice President of Marketing and Brand at Pressed Juicery, Andrei oversees all aspects of the company's marketing, brand strategy, and digital transformation. He is focused on elevating Pressed Juicery's position as a premier health and wellness brand, optimizing its omnichannel customer experience, and driving profitable revenue growth.
Career Progression
Prior to joining Pressed Juicery, Andrei held several high-profile marketing and brand strategy roles at top-tier organizations. He served as the Head of Global Brand Strategy for PepsiCo Studio, where he was instrumental in developing innovative brand campaigns and driving digital transformation across the company's diverse portfolio. Before that, he served as the Vice President of Consumer Products and E-commerce at Fullscreen, leading the strategic expansion of the company's branded merchandise and direct-to-consumer offerings.
Andrei's earlier experience includes positions as the Vice President of Marketing and E-Commerce at Junk Food Clothing, where he spearheaded successful collaborations with major entertainment and sports franchises, and as the Vice President of Brand Strategy at WME, where he worked with iconic brands such as Chanel, Under Armour, and Lady Gaga.
Academic Background
Andrei holds a Bachelor of Science degree in Fashion Merchandising and Marketing from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand positioning and identity development
- Digital transformation and e-commerce optimization
- Omnichannel customer experience design
- Retail and consumer product development
- Strategic partnerships and collaborations
Professional Impact
Throughout his career, Andrei has demonstrated a proven track record of driving measurable business impact. Notable achievements include:
- Spearheading a company-wide rebrand that increased Pressed Juicery's brand awareness by 28% and drove a 22% lift in online sales
- Developing a highly successful social media campaign for PepsiCo Studio that generated over 1 million engagements and a 15% increase in brand sentiment
- Leading the Junk Food Clothing team in securing several high-profile licensing deals with NFL, NBA, Disney, and DC Comics, resulting in a 32% increase in revenue
Conclusion
With his extensive experience, strategic vision, and proven ability to deliver results, Andrei Najjar is poised to make a significant impact as the Senior Vice President of Marketing and Brand at Pressed Juicery. His commitment to innovation, consumer-centricity, and digital transformation positions him as a valuable asset in driving the company's continued growth and success.
