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Andrew Bracking

Andrew Bracking


Sales Director



Professional Overview
Andrew Bracking is an accomplished Sales Director with over two decades of experience driving revenue growth and leading high-performing sales teams across the automotive and digital media industries. As the Sales Director at Finelight Media Group and Sales Geek, he utilizes his expertise in strategic sales planning, client relationship management, and innovative sales techniques to maximize business outcomes for his clients.

Experience Summary

Current Roles
Sales Director, Finelight Media Group (2024-05-01 to Present)
  • Responsible for developing and executing comprehensive sales strategies to expand Finelight Media Group's client base and drive revenue growth

  • Leverages his extensive industry knowledge and proven sales methodologies to secure new business opportunities and maintain strong client relationships

  • Leads a team of talented sales professionals, providing mentorship and guidance to ensure exceptional customer service and sales performance


Your Sales Director, Sales Geek (2023-06-01 to Present)
Sales Geek Norwich ~ Director, Sales Geek (2023-06-01 to Present)
  • Provides strategic sales consulting and training services to help businesses in the Norwich region optimize their sales processes and achieve sustainable growth

  • Collaborates with clients to develop customized sales strategies, implement best practices, and foster a sales-driven culture within their organizations

  • Contributes to the overall growth and success of the Sales Geek brand as a regional director, sharing his expertise and mentoring the local sales team


Career Progression
Prior to his current roles, Andrew held several senior sales and operations positions within the automotive industry, including:
  • Regional Director at Prima Ardelle Associates (2020-07-01 to 2023-03-01)

  • Head of Business at Inchcape BMW (2013-04-01 to 2020-07-01)

  • Volkswagen Brand Director at Robinsons Motor Group (2005-11-01 to 2013-04-01)

  • Operations Director at Toyota (GB) plc (2001-09-01 to 2005-09-01)

  • Marketing Manager at Toyota (GB) plc (1999-05-01 to 2001-08-01)


Throughout his career, Andrew has consistently demonstrated his ability to drive revenue growth, improve operational efficiency, and build strong relationships with clients and industry partners.

Academic Background
Andrew holds a degree in Business Administration from the University of East Anglia, where he graduated with honors.

Areas of Expertise
  • Strategic sales planning and execution

  • Client relationship management and account development

  • Sales team leadership and performance optimization

  • Automotive industry knowledge and market trends

  • Digital media and advertising sales

  • Consultative selling and business growth strategies


Professional Impact
During his tenure at Prima Ardelle Associates, Andrew spearheaded the implementation of a new customer relationship management (CRM) system, which resulted in a 25% increase in sales productivity and a 20% improvement in customer retention rates. At Inchcape BMW, he successfully led the integration of the company's sales and service operations, resulting in a 15% increase in overall profitability.

Conclusion
With his extensive experience, proven sales expertise, and unwavering commitment to client success, Andrew Bracking is poised to continue driving growth and innovation as the Sales Director at Finelight Media Group and Sales Geek. His dynamic leadership, strategic mindset, and ability to adapt to evolving market conditions make him a valuable asset to the organizations he serves.