Andrew Cinnamon

SVP CREATIVE
New York, New York, United States

Professional Overview

Andrew Cinnamon is an accomplished creative leader with extensive experience in the design and advertising industries. As the Senior Vice President of Creative at APPARATUS, he spearheads the company's creative vision and oversees a team of talented designers, art directors, and content specialists. Cinnamon's expertise spans branding, digital experiences, and innovative product design, which he leverages to drive impactful campaigns and forge lasting brand identities.

Experience Summary

Current Role

As the SVP CREATIVE at APPARATUS, Cinnamon is responsible for leading the company's creative strategy and guiding the execution of high-profile projects. He collaborates closely with cross-functional teams to conceptualize and deliver exceptional design solutions that elevate the company's client brands. Under his leadership, APPARATUS has consistently achieved industry recognition, including multiple design awards and accolades.

Career Progression

Prior to his current role, Cinnamon served as the VP CREATIVE at APPARATUS, where he played a pivotal role in shaping the agency's creative direction and strengthening its reputation within the industry. Before that, he held the position of Art Director, leveraging his keen eye for design and strong project management skills to deliver innovative campaigns.

Cinnamon's career trajectory also includes a notable tenure as the Director of Special Projects at Baron & Baron, where he demonstrated his ability to conceptualize and execute complex, multi-disciplinary initiatives that drove measurable business impact for the agency's clients.

Academic Background

Cinnamon holds a Bachelor of Fine Arts degree from the Pratt Institute, where he specialized in Graphic Design and developed a strong foundation in visual communication and creative problem-solving.

Areas of Expertise

• Branding and identity development

• Digital design and user experience

• Product design and innovation

• Creative team leadership and mentorship

• Strategic planning and project management

Professional Impact

Throughout his career, Cinnamon has been responsible for the creation of numerous award-winning campaigns and design projects. His work has been recognized by prestigious industry organizations, including the Cannes Lions International Festival of Creativity, the Webby Awards, and the American Advertising Federation.

As the owner and Creative Director of CINNAMON PROJECTS INC., Cinnamon has also established himself as a respected independent creative consultant, providing strategic guidance and design expertise to a diverse range of clients.

Conclusion

With his extensive experience, industry-leading skills, and a proven track record of success, Andrew Cinnamon is a valuable asset to the creative teams he leads. His passion for innovation, coupled with his ability to translate complex business objectives into impactful design solutions, make him a sought-after creative professional in the industry.