Andrew Cortez

Director of Marketing

Professional Overview
Andrew Cortez is an experienced marketing executive with a proven track record of driving brand growth and innovation. As the Director of Marketing at Simon Property Group, he leverages his expertise in consumer engagement, digital strategy, and strategic partnerships to elevate the company's market position and enhance the customer experience across its portfolio of premier shopping destinations.

Experience Summary

Current Role
As the Director of Marketing at Simon Property Group, Andrew is responsible for overseeing the company's integrated marketing initiatives, including the development and execution of targeted campaigns, content creation, and digital marketing programs. He collaborates closely with cross-functional teams to align marketing strategies with the organization's broader business objectives, ensuring seamless brand positioning and customer loyalty.

Under Andrew's leadership, Simon Property Group has successfully launched several award-winning campaigns that have driven increased foot traffic, sales, and brand awareness within the highly competitive retail industry. His ability to identify and capitalize on emerging market trends has enabled the company to stay ahead of the curve and maintain its position as a industry trailblazer.

Career Progression
Prior to joining Simon Property Group, Andrew held various senior marketing roles, including serving as the Board Member at the Greenwood Village Denver Tech Chamber of Commerce, where he provided strategic guidance on community engagement and partnership initiatives. He also held positions at leading organizations such as Ruth's Chris Steak House, Roundhaus Creative Agency, and Elevator Agency, where he honed his expertise in brand management, sponsorship activation, and integrated marketing communications.

Throughout his career, Andrew has been recognized for his innovative marketing strategies and industry contributions, earning accolades such as the American Marketer of the Year (AMY's) award from the San Diego AMA.

Academic Background
Andrew holds a Bachelor's degree in Marketing from the University of California, San Diego, where he graduated with distinction and was actively involved in the American Marketing Association student chapter.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand management and positioning

• Digital marketing and social media optimization

• Sponsorship and partnership development

• Event planning and experiential marketing

• Data-driven decision making and performance analysis

Professional Impact
Under Andrew's leadership, Simon Property Group has achieved significant milestones, including:

• Launching a groundbreaking digital loyalty program that drove a 20% increase in customer engagement

• Developing a series of innovative pop-up experiences that generated a 15% year-over-year increase in sales for participating retailers

• Initiating strategic partnerships with leading lifestyle brands, resulting in a 30% boost in foot traffic across targeted shopping centers

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Andrew Cortez is poised to continue driving transformative change within the retail industry. As the Director of Marketing at Simon Property Group, he remains committed to delivering exceptional customer experiences, fostering strong brand loyalty, and positioning the company as a market leader through his innovative marketing strategies and collaborative approach.