Professional Summary

Professional Overview

Andrew Cummins is an experienced growth marketing executive with a strong track record of driving business growth and digital transformation. As the VP of Growth Marketing at Unchained, he is responsible for spearheading the company's marketing strategy, leading a talented team, and delivering measurable results.

Experience Summary

Current Role

As the VP of Growth Marketing at Unchained, Andrew is responsible for developing and executing comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention. He oversees a team of marketing professionals and collaborates closely with cross-functional stakeholders to align marketing initiatives with the company's overall business objectives. Under his leadership, Unchained has seen a significant increase in web traffic, conversions, and customer lifetime value.

Career Progression

Prior to his current role, Andrew held various leadership positions in the digital marketing and analytics space. As the Digital Marketing Analyst Lead at Connexity, Inc., he led a team of analysts in developing data-driven insights to optimize marketing campaigns and drive business growth. As the Growth Marketing & Analytics Manager at Bitcoin Magazine, he played a crucial role in scaling the publication's digital presence and expanding its subscriber base. His earlier experience includes roles as a Senior Analyst and Senior Media Manager at Performics, where he honed his skills in performance marketing, analytics, and media optimization.

Academic Background

Andrew holds a Bachelor of Science in Information Technology from the University of Queensland, Australia. During his studies, he developed a strong foundation in technology, data analysis, and project management, which have proven invaluable in his marketing career.

Areas of Expertise

• Digital marketing strategy and execution

• Growth hacking and customer acquisition

• Performance marketing and optimization

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

• Scaling marketing initiatives and driving business impact

Professional Impact

Throughout his career, Andrew has demonstrated a consistent track record of delivering exceptional results. At Unchained, he has overseen the implementation of a comprehensive growth marketing strategy that has resulted in a 30% increase in web traffic, a 25% improvement in conversion rates, and a 15% uplift in customer lifetime value. His data-driven approach and ability to translate insights into actionable marketing initiatives have made him a valued asset in driving the company's growth.

Conclusion

With his extensive experience in growth marketing, data analytics, and team leadership, Andrew Cummins is poised to continue making a significant impact in the digital marketing industry. His ability to craft and execute effective marketing strategies, coupled with his data-driven decision-making skills, make him a valuable asset to any organization seeking to drive sustainable growth and digital transformation.