Professional Summary
Professional Overview
Andrew Ettinger is a seasoned digital media executive with over 25 years of experience in the advertising industry. As the Vice President of Partner Direct at Publicis Collective, he leverages his deep expertise in digital media planning, buying, and product development to drive innovative solutions for the agency's partners.
Experience Summary
Current Role
In his current role as Vice President of Partner Direct at Publicis Collective, Andrew is responsible for leading the agency's strategic partnerships and developing cutting-edge digital media products and services. He collaborates closely with cross-functional teams to deliver data-driven, performance-focused campaigns that generate measurable results for clients.
Career Progression
Andrew's career has been marked by progressive leadership roles at prominent advertising agencies. Prior to joining Publicis Collective, he served as the Digital Media Product Director, Performance at EssenceMediacom, where he spearheaded the development of data-driven media solutions. Before that, he held the position of Director of Integrated Media Planning at EightBar and Director of Media Services at Merkle, where he honed his skills in media strategy, planning, and execution.
Earlier in his career, Andrew held roles as the Director of Digital Media Planning and Buying at Doremus, Vice President of Interactive Media at RJ Palmer, and Associate Media Director at Earthquake Media. He began his career as a Media Supervisor at Universal McCann and a Media Buyer at Jordan McGrath Case & Taylor.
Academic Background
Andrew holds a bachelor's degree from Cornell University, where he majored in Communications.
Areas of Expertise
- Digital media planning and buying
- Performance-based media strategies
- Data-driven product development
- Cross-channel campaign optimization
- Client relationship management
- Team leadership and mentorship
Professional Impact
Throughout his career, Andrew has developed a reputation as a forward-thinking digital media strategist who consistently delivers innovative solutions that drive client success. He has led the development of cutting-edge products and services that leverage data and technology to optimize campaign performance, and has been instrumental in driving meaningful business outcomes for his agency partners.
Conclusion
With his deep industry expertise, proven track record of success, and unwavering commitment to client satisfaction, Andrew Ettinger is poised to continue making a significant impact in the digital media landscape as the Vice President of Partner Direct at Publicis Collective.
