Professional Summary
Professional Overview
Andrew Katz is a seasoned marketing executive with over 20 years of experience driving brand growth and innovation across the consumer packaged goods and beverage industries. As the Chief Marketing Officer at Athletic Brewing Company, he is responsible for leading the company's marketing strategy, digital transformation, and brand development efforts to further cement its position as a leader in the non-alcoholic beer category.
Experience Summary
Current Role
As the Chief Marketing Officer at Athletic Brewing Company, Andrew is responsible for overseeing all aspects of the company's marketing initiatives, including brand strategy, advertising, digital marketing, and consumer engagement. Under his leadership, the brand has experienced significant growth and gained widespread recognition for its high-quality, innovative non-alcoholic beer products. Andrew's deep understanding of consumer behavior, coupled with his expertise in data-driven marketing, has been instrumental in driving the company's success.
Career Progression
Prior to joining Athletic Brewing Company, Andrew held several high-profile marketing roles, including Vice President of Marketing for Dos Equis at The HEINEKEN Company, where he was responsible for revitalizing the brand's identity and driving increased market share. He also held senior marketing positions at PepsiCo, leading strategy and innovation for brands such as Sierra Mist and SoBe. Additionally, Andrew founded and served as the CEO of Instructrr, a technology-enabled fitness platform, demonstrating his entrepreneurial spirit and adaptability.
Throughout his career, Andrew has consistently demonstrated his ability to identify and capitalize on emerging market trends, develop impactful marketing campaigns, and deliver measurable results for the organizations he has served. His extensive experience in the consumer packaged goods and beverage industries, combined with his passion for innovation and consumer-centric thinking, make him a valuable asset to Athletic Brewing Company.
Academic Background
Andrew holds a Bachelor of Arts degree in Economics from Dartmouth College, where he graduated with distinction. He has also completed executive education programs at leading institutions, including Harvard Business School and the Wharton School of the University of Pennsylvania, further enhancing his strategic and leadership capabilities.
Areas of Expertise
- Brand strategy and development
- Digital marketing and e-commerce
- Consumer insights and data-driven decision making
- Innovation and new product development
- Integrated marketing campaign execution
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Andrew has demonstrated a consistent track record of driving measurable results for the organizations he has served. At The HEINEKEN Company, he was instrumental in revitalizing the Dos Equis brand, leading to a significant increase in market share and brand recognition. At PepsiCo, he played a key role in developing successful innovation and brand strategies for several of the company's flagship beverage brands.
As the founder and CEO of Instructrr, Andrew leveraged his marketing expertise and entrepreneurial mindset to create a technology-enabled fitness platform that disrupted the traditional fitness industry. Under his leadership, the company experienced rapid growth and gained a loyal following among fitness enthusiasts.
Conclusion
With his extensive experience, proven leadership skills, and deep understanding of consumer behavior, Andrew Katz is well-positioned to drive continued growth and innovation at Athletic Brewing Company. His passion for creating impactful marketing strategies and delivering measurable results make him a valuable asset to the organization as it continues to redefine the non-alcoholic beer category.
