Andrew Kmiec

VP of Brand Marketing

Professional Overview

Andrew Kmiec is an accomplished marketing executive with over 15 years of experience driving brand growth and innovation in the health and wellness industry. As the VP of Brand Marketing at humann, he is responsible for leading the company's global brand strategy, campaign development, and digital marketing initiatives.

Experience Summary

Current Role

As the VP of Brand Marketing at humann, Andrew is spearheading the company's brand transformation and expansion into new markets. He oversees a team of marketing professionals and is tasked with developing and executing integrated marketing campaigns that enhance brand awareness, drive customer acquisition, and strengthen humann's position as a leader in the plant-based nutrition space.

Career Progression

Prior to joining humann, Andrew served as the VP of Marketing at JOYÀ, a premium plant-based supplements brand, where he successfully led the company's rebranding efforts and implemented a comprehensive digital marketing strategy that resulted in a 28% increase in online sales. Before that, he held various marketing roles at Goldthread Plant-Based Tonics and SmartyPants Vitamins, where he gained extensive experience in content creation, social media management, and campaign optimization.

Early in his career, Andrew worked in the film industry, serving as a director's assistant, production assistant, and freelance film producer, which provided him with a unique perspective on the creative process and storytelling.

Academic Background

Andrew holds a Bachelor of Arts degree in Film and Television from New York University, where he graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and social media management

• Content creation and storytelling

• Customer acquisition and retention

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Andrew has demonstrated a proven track record of driving measurable results for the brands he has represented. At JOYÀ, he spearheaded a successful rebranding initiative that increased brand awareness by 35% and led to a 28% increase in online sales. At SmartyPants Vitamins, he developed and executed a content marketing strategy that resulted in a 22% increase in website traffic and a 15% improvement in customer engagement.

Conclusion

With his extensive experience in brand marketing, digital strategy, and creative storytelling, Andrew Kmiec is poised to make a significant impact in his role as VP of Brand Marketing at humann. His passion for the health and wellness industry, coupled with his strategic vision and innovative approach, make him a valuable asset to the company as it continues to grow and evolve.