Andrew Lipsman
Independent Analyst and Consultant
Professional Overview
Andrew Lipsman is an accomplished independent analyst and consultant with extensive expertise in the media, advertising, and commerce industries. He leverages his deep analytical skills and industry insights to provide strategic guidance to clients and contribute to the broader industry discourse.
Experience Summary
Current Role
As an Independent Analyst and Consultant at Media, Ads + Commerce, Andrew offers bespoke research, analysis, and strategic advisory services to companies navigating the evolving media, advertising, and e-commerce landscape. In this role, he draws upon his extensive industry experience to help clients make informed, data-driven decisions that drive growth and performance.
Career Progression
Prior to his current role, Andrew served as a Principal Analyst at Insider Intelligence, where he provided in-depth analysis and industry insights to help clients understand emerging trends and make informed strategic decisions. Before that, he held the position of VP of Marketing at Cooler Screens Inc., where he played a key role in driving the company's marketing and growth initiatives.
Andrew's earlier career includes stints as a Principal Analyst at eMarketer, SVP of Marketing and Insights at comScore, Inc., and an Account Associate at The NPD Group. Throughout his career, he has leveraged his strong analytical capabilities and deep industry knowledge to make significant contributions to the organizations he has served.
Academic Background
Andrew holds an MBA in Marketing, Strategy, and Entrepreneurship from the prestigious Kellogg School of Management at Northwestern University. He also earned a Bachelor of Arts in Public Policy Studies from Duke University.
Areas of Expertise
- Media and advertising industry analysis
- E-commerce and retail sector trends
- Digital transformation and technology adoption
- Data-driven decision making and strategic planning
- Marketing strategy and execution
- Quantitative and qualitative research methodologies
Professional Impact
Andrew has been an influential voice in the media, advertising, and commerce industries, regularly contributing his insights and analysis to industry publications and conferences. His work has been instrumental in helping organizations navigate the rapidly evolving landscape and make informed strategic decisions.
Conclusion
With his diverse background, strong analytical skills, and deep industry expertise, Andrew Lipsman is poised to continue making a meaningful impact as an independent analyst and consultant. He is committed to helping his clients capitalize on emerging opportunities and overcome the challenges they face in the dynamic media, advertising, and commerce sectors.
