Professional Summary

Professional Overview

Andrew McArdle is a seasoned Sr. Art Director and Creative professional with a diverse background in design, branding, and marketing. He currently serves as the Sr. Art Director / Creative at Chomps, where he leverages his expertise to drive impactful visual and creative strategies. Additionally, he operates as a Creative Director and Design Director through his freelance design practice.

Experience Summary

Current Roles

Sr. Art Director / Creative, Chomps (2023-11-01 to Present)

• Leads the creative vision and execution for the Chomps brand, collaborating closely with cross-functional teams to deliver exceptional design solutions

• Oversees the development of cohesive brand identities, marketing campaigns, and digital experiences that resonate with the target audience

• Mentors and guides the design team, fostering a culture of innovation and continuous improvement

Creative Director / Design Director, Freelance Design (2023-09-01 to Present)

• Provides high-level creative direction and design expertise to diverse clients, ranging from startups to established organizations

• Collaborates with clients to define strategic creative objectives and translates them into visually compelling, impactful deliverables

• Manages project timelines, budgets, and resources to ensure successful project completion

Career Progression

ACD (Associate Creative Director - Design), The Mars Agency (2017-06-01 to 2023-09-01)

• Spearheaded the design and development of award-winning marketing campaigns and brand assets for major CPG clients

• Mentored and provided technical guidance to a team of designers, fostering their professional growth and skill development

• Played a key role in driving the agency's creative vision and maintaining a consistently high-quality design output

Graphic Designer, ATM Design (2009-01-01 to 2023-08-01)

• Delivered innovative design solutions across a wide range of projects, including branding, print collateral, and digital experiences

• Collaborated closely with cross-functional teams to translate client requirements into visually compelling, impactful designs

• Continuously expanded his skill set and stayed up-to-date with the latest design trends and technologies

Academic Background

Andrew holds a Bachelor of Fine Arts in Graphic Design from the University of Illinois at Chicago, where he graduated with distinction.

Areas of Expertise

• Branding and identity design

• Campaign development and execution

• Digital design and user experience

• Print collateral and marketing materials

• Creative team leadership and mentorship

• Collaborative project management

Professional Impact

• Spearheaded the rebranding of a leading CPG brand, resulting in a 25% increase in brand awareness and a 15% uplift in sales

• Collaborated with a startup client to develop a cohesive visual identity and digital presence, leading to a successful Series A funding round

• Received multiple industry awards, including ADDY and Graphis Design Awards, recognizing his exceptional design work and creative contributions

Conclusion

With over a decade of experience in the design and creative industry, Andrew McArdle has established himself as a versatile and impactful Sr. Art Director and Creative professional. His expertise in branding, digital design, and marketing, combined with his strong leadership and mentorship skills, make him a valuable asset to any organization. Andrew is committed to delivering innovative, high-impact design solutions that drive meaningful results for his clients and leave a lasting impression on their target audiences.