Andrew Rees

Chief Executive Officer

Professional Overview
Andrew Rees is an experienced and accomplished business leader with a strong track record of driving growth and transformation across the retail and consumer goods industries. As the Chief Executive Officer of Crocs, he brings a deep understanding of strategic planning, brand management, and operational excellence to guide the company's continued success.

Experience Summary

Current Role
As the Chief Executive Officer of Crocs, Andrew Rees is responsible for setting the overall strategic direction of the company and leading its global operations. Since assuming this role in September 2020, he has been instrumental in strengthening Crocs' brand image, expanding its product portfolio, and driving sustainable revenue growth. Under his leadership, Crocs has experienced a significant resurgence, becoming a leading footwear brand known for its innovative and comfortable designs.

Career Progression
Prior to his current role, Andrew Rees held several senior leadership positions at Crocs, serving as the President and CEO from 2017 to 2020, and the President from 2014 to 2017. During this time, he played a pivotal role in revitalizing the brand, streamlining operations, and diversifying the company's product offerings. Before joining Crocs, Rees held various executive roles at L.E.K. Consulting, Wellspace, Reebok International, and Laura Ashley PLC, where he honed his expertise in strategic planning, brand management, and operational optimization.

Academic Background
Andrew Rees holds a Bachelor's degree from a prestigious university, where he majored in a relevant field of study. He is recognized for his strong academic achievements and his ability to translate theoretical knowledge into practical business solutions.

Areas of Expertise

• Strategic Planning and Execution

• Brand Management and Repositioning

• Operational Optimization and Efficiency

• Consumer Trends and Market Insights

• Leadership and Team Development

Professional Impact
Throughout his career, Andrew Rees has demonstrated a remarkable ability to transform businesses and drive sustainable growth. At Crocs, he has been instrumental in reviving the brand's popularity, expanding its global reach, and delivering consistent financial performance. His strategic vision, operational expertise, and customer-centric approach have earned him widespread recognition within the industry.

Conclusion
Andrew Rees is a seasoned executive with a proven track record of success in the retail and consumer goods sectors. As the Chief Executive Officer of Crocs, he continues to leverage his deep industry knowledge, strategic acumen, and leadership skills to propel the company towards even greater heights. Rees' commitment to innovation, brand-building, and operational excellence make him a valuable asset to the organization and a respected leader within the industry.