Professional Summary
Professional Overview
Andrew Schwilk is an accomplished professional with extensive experience in the retail and commercial sectors of the Australian beverage industry. He currently serves as the Commercial Pricing & Range Manager at Target Australia, where he leverages his deep industry knowledge and analytical expertise to shape pricing and product strategies. Additionally, Schwilk is the President of the Victorian Rugby Referee's Association, demonstrating his strong leadership skills and commitment to the local community.
Experience Summary
Current Roles
Commercial Pricing & Range, Target Australia (2021 - Present)
- Responsible for analyzing market trends, competitor pricing, and customer demand to develop effective pricing and range strategies for Target's beverage portfolio
- Collaborates cross-functionally with merchandising, marketing, and supply chain teams to optimize product assortment and pricing to drive revenue and profitability
- Leverages data-driven insights to identify growth opportunities and implement strategic initiatives that enhance Target's competitive positioning in the Australian retail market
President, Victorian Rugby Referee's Association (2021 - Present)
- Provides strategic leadership and oversight for the association, ensuring the effective management and development of rugby refereeing in the state of Victoria
- Represents the association in discussions with governing bodies and stakeholders, advocating for the interests of rugby referees and the growth of the sport
- Oversees the implementation of training and development programs to enhance the skills and capabilities of the association's referees
Co-Founder & Director, Cellar Cru (2019 - Present)
- Co-founded and oversees the strategic direction of Cellar Cru, a boutique wine distribution and consulting company
- Leverages industry expertise to identify and curate a portfolio of premium wine brands, connecting them with targeted distribution channels and consumers
- Drives business development initiatives to expand Cellar Cru's presence and impact within the Australian wine industry
Past Roles
Category Buying & Trade Planning Manager (Wine Buyer), Vintage Cellars Australia (2015 - 2019)
- Responsible for the strategic curation and management of Vintage Cellars' wine portfolio, analyzing market trends and customer preferences to optimize the product assortment
- Negotiated supply contracts with domestic and international wine producers, ensuring competitive pricing and favorable terms for the business
- Collaborated with marketing and merchandising teams to develop effective promotional campaigns and in-store experiences to drive wine sales
Retail Manager, Vintage Cellars Australia (2013 - 2015)
- Managed the day-to-day operations of a high-performing Vintage Cellars retail store, overseeing a team of sales associates and ensuring exceptional customer service
- Implemented innovative merchandising and customer engagement strategies to enhance the in-store experience and drive sales growth
- Contributed to the development and execution of the company's overall retail strategy
Academic Background
- Bachelor of Business, University of Melbourne (2000 - 2004)
- Specialization in Marketing and Business Administration
Areas of Expertise
- Beverage industry expertise, with a focus on wine and spirits
- Commercial pricing and range management
- Data-driven decision making and strategic planning
- Cross-functional collaboration and team leadership
- Retail operations and customer experience management
- Industry networking and stakeholder engagement
Professional Impact
- Instrumental in driving revenue growth and profitability for Vintage Cellars' wine category as a Category Buying & Trade Planning Manager
- Recognized for delivering exceptional customer experiences and store performance as a Retail Manager at Vintage Cellars
- Actively contributing to the development and promotion of rugby refereeing through his leadership role with the Victorian Rugby Referee's Association
- Leveraging industry connections and expertise to establish Cellar Cru as a respected player in the Australian wine distribution and consulting space
Conclusion
With his versatile industry experience, analytical acumen, and strong leadership skills, Andrew Schwilk is poised to make a significant impact in his current and future roles. His track record of driving strategic initiatives, optimizing business performance, and fostering collaborative partnerships positions him as a valuable asset in the retail and commercial sectors of the Australian beverage industry.
