Andrew Wagner
Chief Marketing Officer
Professional Overview
Andrew Wagner is an accomplished marketing executive with a proven track record of driving growth and innovation across the consumer packaged goods (CPG) industry. As the Chief Marketing Officer at Mighty Spark, he is responsible for leading the company's strategic marketing initiatives, overseeing brand development, and driving customer engagement and loyalty. With his extensive experience in the snacking and food processing sectors, Andrew brings a unique blend of analytical expertise and creative flair to his role.
Experience Summary
Current Role
As the Chief Marketing Officer at Mighty Spark, Andrew is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all aspects of the marketing function, including brand positioning, product innovation, digital marketing, and customer acquisition. Under his leadership, Mighty Spark has experienced a significant increase in brand awareness and market share, solidifying its position as a leader in the plant-based snacking category.
Career Progression
Prior to joining Mighty Spark, Andrew held several senior marketing roles at prominent CPG companies. As the Sr. Director of the Global Reprocessing Business Unit at Cantel Medical, he spearheaded the successful launch of a new line of medical-grade disinfectants and sterilization products, driving substantial revenue growth and market share expansion. At Jack Link's Protein Snacks, he served as the Director of Handheld Snacking, where he led the development and rollout of innovative snack product lines that aligned with emerging consumer trends.
Earlier in his career, Andrew held marketing management positions at General Mills, where he was responsible for driving brand growth and consumer engagement for several of the company's flagship food products.
Academic Background
Andrew holds a Bachelor of Science degree in Marketing from the University of Minnesota - Carlson School of Management. He is also an Adjunct Professor at the Carlson School, where he teaches courses in brand management and digital marketing strategy.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Product innovation and portfolio management
- Digital marketing and e-commerce
- Customer insights and segmentation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Andrew has demonstrated a keen ability to drive measurable results through innovative marketing approaches. At Cantel Medical, he led the development and launch of a new line of high-performance disinfectants that generated over $20 million in revenue within the first two years. At Jack Link's, he spearheaded the successful rollout of a handheld meat snack product line that captured a significant share of the growing on-the-go snacking market.
As an Adjunct Professor at the University of Minnesota, Andrew shares his expertise with the next generation of marketing professionals, helping to shape the future of the industry.
Conclusion
With his diverse experience, strategic vision, and demonstrated ability to deliver results, Andrew Wagner is a highly sought-after marketing leader in the CPG industry. As the Chief Marketing Officer at Mighty Spark, he is poised to continue his track record of driving growth, innovation, and customer engagement, further cementing the company's position as a leader in the plant-based snacking market.
