Andy Crestodina
Company: Orbit Media Studios
Current Position: Co-Founder / Chief Marketing Officer (CMO)
LinkedIn: [linkedin.com/in/andycrestodina](http://www.linkedin.com/in/andycrestodina)
Company Website: [orbitmedia.com](https://www.orbitmedia.com/team/andy-crestodina/)
Executive Overview
Andy Crestodina serves as the Co-Founder and Chief Marketing Officer (CMO) at Orbit Media Studios, a prominent and award-winning digital agency based in Chicago. The company currently comprises approximately 50–55 employees, reflecting consistent growth from a team of around 50 to 55 professionals. Under Andy's leadership, Orbit Media Studios has achieved significant industry visibility, including 3x Inc 5000 Winner status, signifying robust business performance and sustained revenue growth.
Andy has been central to Orbit Media's strategic direction for over 24 years, making him one of the most established and recognized thought leaders in the digital marketing realm. Orbit Media is widely noted for its expertise in web design, content marketing, digital marketing strategy, SEO, analytics, and conversion optimization.
Professional Summary & Public Influence
Andy has an extensive background as a leading digital marketing strategist, recognized for his hands-on client advisory work and prolific industry contributions:
- Industry Experience: Over 24 years in digital marketing, providing strategic guidance to 1,000+ businesses.
- Content Leadership: Authored 600+ articles on core marketing topics including content strategy, SEO, Google Analytics 4 (GA4), artificial intelligence, and visitor psychology. His articles collectively attract more than three million readers annually.
- Authorship: Author of the influential book, "Content Chemistry: The Illustrated Handbook for Content Marketing". This title is widely adopted as a textbook in marketing programs nationally.
- Thought Leadership: Frequent keynote and featured speaker with up to 100 presentations and webinars annually at high-profile industry conferences, including:
- Content Marketing World (10x)
- Social Media Marketing World (6x)
- Marketing Profs B2B Forum (8x)
- Call to Action Conference (5x)
- MozCon, Content Jam, WordCamp, SXSW, among others.
- Video Content: His educational content on YouTube and other media has exceeded one million views.
Industry Recognition & Rankings
Andy's prominence is underscored by numerous accolades from top digital marketing authorities:
- SEMrush: Top 100 Influencers in Content Marketing (#3)
- TopRank: Top 50 B2B Content Marketing Influencers (#3)
- AI Frontier Network: Top AI Marketing Experts to Follow in 2024
- Clutch: Top B2B Digital Marketing Influencers (#8)
- Brand24: Top 100 Digital Marketing Influencers
- Forbes: Top 10 Online Marketing Experts to Watch
- Entrepreneur Magazine: Top 50 Marketing Influencer
- Alexa: Top 20 Content Marketing Thought Leaders
- Buzzsumo: Top 25 Content Marketers
- Social Media Explorer: Top 10 Social Media Influencers to Watch
Key Skills and Areas of Expertise
- Digital Strategy & Content Marketing
- SEO and Analytics (GA4)
- AI Integration in Marketing
- Web Design and Conversion Optimization
- Creative Strategy and Customer Satisfaction
- Public Speaking and Marketing Education
Education & Academic Involvement
- Education: Attended Peking University (1996)
- Academic Roles:
- Instructor, Masters of Science in Communications Program, Northwestern University (2017–Present)
- Founding Instructor, Harbour.Space University (2017–Present)
Community Engagement & Advisory Roles
Andy actively contributes to the greater business and marketing community:
- Economic Club of Chicago: Chair of Communications Committee; Past Chair of Young Leaders Committee
- Lurie Children’s Hospital: Marketing Advisory Board Member
- American Marketing Association: Learning Council Member
- 1871 (Chicago’s Tech Incubator): Mentor
Professional Insights & Decision-Making Impact
As CMO and co-founder, Andy oversees sales, strategy, and marketing at Orbit Media Studios, positioning him as the ultimate decision-maker and influencer for all major marketing-related initiatives and digital transformation projects. His practical, evidence-driven approach is foundational in shaping the firm’s methodologies and client engagements.
His reputation for actionable insights is reinforced through his educational work and frequent consultation with top-tier businesses, making him highly receptive to innovative solutions in AI, marketing automation, and digital analytics that promise measurable business value.
Contact Profile Summary
- Decision-Making Authority: Senior executive with direct oversight over marketing, sales, and agency strategy
- Professional Focus: Content-driven digital marketing leadership, thought leadership, and practical marketing innovation
- Influence Reach: Nationally recognized speaker, educator, and influencer with a substantial following among marketing professionals and business executives
Relevant Links
- [LinkedIn Profile](http://www.linkedin.com/in/andycrestodina)
- [Orbit Media Studios – Team Page](https://www.orbitmedia.com/team/andy-crestodina/)
- [Andy Crestodina Speaker Bio](https://www.orbitmedia.com/speakers-bio-andy-crestodina/)
- [Digital Summit – Speaker Page](https://www.digitalsummit.com/chicago/speaker/1546147/andy-crestodina)
- [Content Chemistry Book](https://www.orbitmedia.com/about/content-chemistry/)
Andy Crestodina's position as CMO and co-founder, combined with his acknowledged influence across multiple domains of digital marketing, AI, and business education, makes him an optimal primary contact for solutions related to marketing innovation, agency growth, and digital transformation initiatives.
