Professional Summary

Professional Overview

Andy Hicks is an accomplished sales and marketing executive with over 15 years of experience driving growth and international expansion for leading food and beverage brands. As the Director of International Sales & Marketing at Torani (R. Torre & Co.), he oversees the company's global sales and marketing strategy, spearheading its expansion into new international markets. Additionally, he serves as the Vice President of Branded Products at California Natural Products, where he is responsible for the development and commercialization of the company's branded product portfolio.

Experience Summary

Current Roles

As the Director of International Sales & Marketing at Torani (R. Torre & Co.), Andy is responsible for developing and executing the company's global sales and marketing strategy. He leads a team of international sales representatives and manages strategic partnerships with distributors and retailers across Europe, Asia, and Latin America. Under his leadership, Torani has successfully expanded its presence in key international markets, driving double-digit revenue growth in its branded product lines.

In his role as Vice President of Branded Products at California Natural Products, Andy oversees the development, marketing, and commercialization of the company's branded product portfolio. He has been instrumental in driving the growth and positioning of the company's flagship brands, successfully launching several new product lines and securing distribution in major retail channels.

Career Progression

Prior to his current roles, Andy served as the Regional Sales Director Asia at E&J Gallo Winery, where he was responsible for leading the company's sales and distribution efforts in the Asia-Pacific region. During his tenure, he spearheaded the launch of several new wine brands and significantly expanded the company's market share in key Asian markets.

Academic Background

Andy holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and International Business.

Areas of Expertise

• International sales and marketing strategy

• Brand development and positioning

• Cross-cultural team leadership and management

• Strategic partnership and distribution channel management

• New product launch and commercialization

• Emerging market entry and expansion

Professional Impact

Under Andy's leadership, Torani has successfully expanded its presence in international markets, achieving double-digit revenue growth in its branded product lines. He has also played a key role in the development and commercialization of several successful new product lines for California Natural Products, contributing to the company's overall growth and profitability.

Conclusion

With his extensive experience in international sales and marketing, coupled with his proven track record of driving growth and innovation for leading food and beverage brands, Andy Hicks is a valuable asset to any organization seeking to expand its global reach and market presence.