Andy Lyons

Global Head of Sales and Relationship Management

Professional Overview
Andy Lyons is an accomplished financial services executive with over 25 years of experience in international banking, payments, and cash management solutions. As the Global Head of Sales and Relationship Management at Freemarket, he is responsible for leading the company's global sales strategy, building and maintaining long-term relationships with key clients, and driving revenue growth across all markets.

Experience Summary

Current Role
In his current role, Andy is instrumental in shaping Freemarket's sales and client management initiatives, ensuring the company's innovative solutions are tailored to meet the evolving needs of its global customer base. He is known for his strategic vision, strong leadership, and ability to foster collaborative partnerships that deliver tangible business results.

Career Progression
Prior to joining Freemarket, Andy held senior leadership positions at prominent financial institutions, including Solaris SE, Contis, and Lloyds Banking Group. As the MD, Head of International Banking & Partnerships at Solaris SE, he was responsible for expanding the company's global footprint and forging strategic alliances with key industry players. His previous roles at Lloyds Banking Group, where he served in various leadership capacities within the cash management, payments, and corporate banking divisions, have further honed his expertise in delivering comprehensive financial solutions to large corporate clients.

Academic Background
Andy holds a Bachelor of Science degree in Economics from the University of Sussex, where he graduated with honors.

Areas of Expertise

• International banking and corporate client management

• Payments and cash management solutions

• Strategic partnership development and client relationship building

• Sales and revenue growth strategies

• Financial services industry trends and market analysis

Professional Impact
Throughout his career, Andy has spearheaded numerous successful initiatives that have had a lasting impact on the financial services industry. At Lloyds Banking Group, he played a pivotal role in the development and implementation of innovative cash management solutions that enhanced the bank's value proposition for its large corporate clients. His leadership in driving strategic partnerships and international expansion at Solaris SE further solidified the company's position as a leading provider of banking technology solutions.

Conclusion
With his deep industry expertise, strategic acumen, and proven track record of delivering tangible business results, Andy Lyons is well-positioned to continue driving Freemarket's global growth and solidifying the company's reputation as a trusted partner for its clients worldwide.