Professional Summary
Andy Medley is the Chief Revenue Officer and Co-Founder of PERQ, a digital marketing platform based in Indianapolis. Since its founding in 2001 alongside Scott Hill, a fellow Harvard Business School alumnus, Medley has played a pivotal role in driving PERQ's strategic direction and technological innovations. His expertise particularly lies in consumer buying behavior and the utilization of AI in enhancing the digital renter's journey, positioning PERQ as a leader in multifamily property management companies (PMCs).
Company Overview
PERQ specializes in multifamily marketing solutions, offering tools for website lead capture, PPC advertising, and cross-channel conversational AI. The platform aims to increase high-quality leads, improve conversion rates, and reduce costs per lead and lease for over 150 PMCs. Notably, PERQ offers the multifamily sector's only Google Business Profile tour scheduler, further differentiating itself in the market.
Key Achievements & Contributions
- AI Technology for Multifamily: Under Medley's leadership, PERQ has developed award-winning AI solutions that have revolutionized how PMCs manage consumer interactions and lead conversions.
- Strategic Partnerships: Reflecting Medley's strategic acumen, PERQ integrated with Funnel Leasing to enhance its offerings, a move underscoring its commitment to top-notch marketing tools.
- Thought Leadership: Medley is a prolific author and speaker on multifamily marketing trends, emphasizing the importance of personalization in renter conversion and the necessity for PMCs to nurture leads effectively.
Educational Background & Personal Interests
Medley holds an undergraduate degree from Hanover University. Residing in Indiana, he enjoys activities such as running and boxing in his personal time.
Notable Publications
1. "How Personalization Fuels Renter Conversions for Multifamily" (LinkedIn, Nov 15, 2022) - Medley discusses the competitive advantage of personalization in the renting process.
2. "Multifamily Marketing at the Speed of Renters" (LinkedIn, Feb 7, 2023) - Addresses the evolving landscape of renter expectations and how to meet them through innovative marketing.
PERQ's Financial Highlights
Medley and Hill successfully raised $5 million from technology investors in 2018, a testament to the confidence in PERQ's business model and growth potential. The funding underscores the company's commitment to continued innovation and market expansion.
Conclusion
Andy Medley’s role at PERQ is instrumental in shaping the future of multifamily marketing. His strategic vision and expertise in leveraging AI to transform the industry's approach to lead management and tenant acquisition reflect his influence as a leader in both the marketing technology and multifamily property sectors.
