Andy Pitcher Research by SuperAGI

D'Addario & Company

Contact Summary

Name: Andy Pitcher
Current Position: Director of Fretted Artist Marketing
Company: D'Addario & Company, Inc.
Location: Brooklyn, New York, United States
LinkedIn: [linkedin.com/in/andy-pitcher-66a6361b1](http://www.linkedin.com/in/andy-pitcher-66a6361b1)
Company HQ Address: 2 Greenfinch Way, United States
Company Phone: 631-439-3270
Company Email: info@daddario.com.au
Direct Email: a@daddario.com
Followers (LinkedIn): Approx. 297–298
Posts (LinkedIn): 22

Role and Responsibilities

Andy Pitcher currently serves as Director of Fretted Artist Marketing at D'Addario & Company, Inc. since April 2022. In this senior marketing role, Andy oversees strategy and initiatives for fretted instruments, a core product segment for D'Addario. His remit includes artist relations, content development, and experiential marketing focused on fretted product lines. Recent activities demonstrate direct involvement in collaborative campaigns with influential luthiers (e.g., Glaser Instruments, TR Crandall Guitars) and the conception and production of multi-format content targeting both consumers and professional musicians.

Andy is an active musician and recording artist, bringing authentic industry insight to his marketing approach. Publicly available social content highlights his hands-on curation and production of the "Work/Shop" video series, spotlighting partnerships with high-profile guitar specialists and reinforcing D'Addario's role in the professional music community.

Professional Background

Director of Fretted Artist Marketing, D'Addario & Company, Inc. (Apr 2022 – Present)

Recording Artist and Studio Musician (active since Apr 2015)

Pit Musician (Theater) (from 2015)

Previous collaborations listed include: Stringjoy, Landscape.fm, Red Panda LLC, Supro (project and artist engagement experience)

Andy’s career blends executive brand and marketing leadership with direct musical performance and artistic production, supporting an ability to bridge communications between technical product development and working artists.

Public Activities and Marketing Initiatives

Andy Pitcher produces significant original content through D'Addario's channels. Notable initiatives include:

Work/Shop Series: Andy is credited as the main producer/interviewer for Work/Shop, a branded video content series. Featured episodes engage with leading boutique instrument makers (e.g., Glaser Instruments in Nashville, TR Crandall Guitars), offering behind-the-scenes insights to D’Addario’s network and audience. These collaborations reinforce D’Addario’s position as a partner to both retailers and luthiers, strengthening ties to the professional and enthusiast guitar community.

Artist-Focused Content: Interview and feature projects including "The Story Behind D’Addario XL Chromes" (with Pat Metheny) exemplify a strong understanding of musician interests and a focus on heritage and technical quality of D’Addario products.

Industry Engagement: Attendee and participant in events like the Fretboard Summit (hosted by The Fretboard Journal), coordinating D’Addario’s presence and hands-on activities targeting influencers and end-users.

These projects suggest strategic alignment with artist-driven and experiential marketing trends in the music products industry. Andy’s dual role as a marketer and practitioner likely enhances D’Addario’s artist relations and campaign authenticity.

Education

Stony Brook University

Degree: Bachelor of Arts in Progress (Music)
Years attended: 2016 – 2018

Company Overview: D'Addario & Company

Industry: Musical Instruments (Stringed instruments, accessories, and related products)

Headquarters: 2 Greenfinch Way, United States

Size: 386 employees

Estimated Revenue: $35 million

LinkedIn Following: 30,033+

Key Markets: United States, global presence with a focus on professional and enthusiast musicians

Primary Contact Channels:

Main Phone: 631-439-3270

Main Email: info@daddario.com.au

D'Addario is recognized for its product innovation and partnerships across the stringed instrument market, working closely with both individual artists and influential instrument makers.

Additional Noteworthy Information

Professional and Artistic Identity: Marketed as both "A Professional, and A Musician," Andy Pitcher stresses credibility and rapport in the music community. This dual identity is leveraged across public content.

Content Reach: Andy maintains an active personal and professional network through frequent social media posts and interaction with industry peers.

Reputation and Peer Feedback: Colleagues and partners in collaborative content (e.g., Work/Shop) refer positively to Andy's creativity and professionalism.

Strategic Insights

Andy’s blend of marketing leadership, creative production, and authentic musician credentials positions him as a key decision-maker and influencer within D’Addario’s artist-focused segments. His active execution of partnership initiatives and original content production provides direct engagement access with high-visibility artists and retailers, enhancing brand credibility and audience engagement.

Given Andy's direct involvement with content and campaign execution*, partnerships, product offerings, or service propositions that support artist relations, digital content, experiential activations, or integration with influencer-driven campaigns are likely to align closely with his remit and areas of current focus at D'Addario.