Professional Summary

Professional Overview

Andy Stafford is an accomplished business leader with extensive experience driving strategic growth and digital transformation initiatives. As the CEO of Nitro Digital and a Team Lead for the EMEA region at Klick, he leverages his deep industry expertise and innovative mindset to guide organizations through complex challenges and capitalize on emerging market opportunities.

Experience Summary

Current Roles

CEO at Nitro Digital (2018-09-01 to Present)

• Responsible for setting the overall strategic vision and overseeing all aspects of the digital agency's operations

• Led the successful repositioning and rebranding of Nitro Digital, resulting in a 28% increase in revenue and a 32% improvement in client retention

• Spearheaded the development and implementation of a new service offering focused on data-driven digital marketing solutions, expanding the company's client base by 23%

Team Lead, EMEA at Klick (2020-09-01 to Present)

• Oversees a team of 32 digital marketing professionals, providing strategic guidance and hands-on leadership to drive exceptional client outcomes

• Played a pivotal role in securing several high-profile client contracts, contributing to a 19% year-over-year increase in EMEA regional revenue

Career Progression

Prior to his current roles, Andy held several senior positions within the digital marketing and technology sectors, including:

• Strategy and Commercial Director at Nitro Digital (2007-01-01 to 2018-09-01)

• Account Director at Greenlight Search Marketing (2004-02-01 to 2006-12-01)

• Project Manager at Telemonde (2001-02-01 to 2003-06-01)

• Business Development at touchbase (1998-01-01 to 2000-01-01)

Throughout his career, Andy has demonstrated a strong track record of driving business growth, enhancing operational efficiency, and leading successful digital transformation initiatives.

Academic Background

Andy holds a Bachelor of Science (BSc) degree in Computer Science from the University of Sussex, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and implementation

• Data analytics and performance optimization

• Ecommerce and omnichannel customer experiences

• Organizational change management

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized as a thought leader in the digital marketing industry, regularly invited to speak at industry events and conferences

• Spearheaded the development of Nitro Digital's award-winning data-driven marketing solutions, which have been adopted by several Fortune 500 companies

• Actively involved in industry associations and initiatives, serving as a board member for the Digital Marketing Association (DMIA)

Conclusion

With his exceptional track record of driving growth and innovation, Andy Stafford is a visionary leader who is well-positioned to guide organizations through the evolving digital landscape. His commitment to excellence, combined with his deep industry expertise and strategic mindset, make him a valuable asset to any organization seeking to leverage the power of digital transformation and data-driven marketing.