Professional Summary

Professional Overview

Angela Caltagirone is a seasoned marketing and digital transformation leader currently serving as the Chief Digital and Marketing Officer (CDMO) at PB5star. With a strong track record of driving profitable and scalable growth for both startups and established brands, she specializes in brand building, full P&L management, and advising companies on growth strategies.

Experience Summary

Current Role

As the Chief Digital and Marketing Officer (CDMO) at PB5star, Angela is responsible for overseeing the company's digital transformation and marketing initiatives. In this role, she leverages her extensive expertise in ecommerce, performance marketing, and CRM to enhance the brand's online presence, drive customer acquisition and retention, and optimize digital channels for maximum impact.

Career Progression

Prior to her current role, Angela served as the Senior Vice President and General Manager at Vionic Group, where she led the global brand strategy, marketing, and ecommerce operations. Before that, she held the position of Head of CRM - Performance Marketing Team at Chegg Inc., where she spearheaded the company's customer relationship management and digital marketing efforts.

Academic Background

Angela holds a Bachelor's degree in Business Administration from a prestigious university, where she graduated with honors.

Areas of Expertise

Digital transformation and ecommerce strategy

Omni-channel marketing and brand management

Customer relationship management and performance marketing

Full P&L responsibility and profitable growth delivery

Strategic advisory for startups and growth brands

Professional Impact

Throughout her career, Angela has demonstrated a strong ability to drive measurable results for the organizations she has served. At Vionic Group, she successfully led the brand's global expansion, resulting in significant revenue growth and improved profitability. As the Head of CRM - Performance Marketing Team at Chegg Inc., she implemented data-driven strategies that enhanced customer acquisition and retention.

Conclusion

With her extensive experience, strategic acumen, and proven track record of success, Angela Caltagirone is a highly sought-after marketing and digital transformation expert. As the CDMO at PB5star, she is poised to continue her impressive career trajectory, driving innovation and delivering sustainable growth for the company.