Professional Summary
Professional Overview
Angela Fenwick is an accomplished sales and marketing executive with over 15 years of experience in the consumer packaged goods (CPG) industry. As the Director of Ecommerce Sales at Bayer, she is responsible for driving strategic growth and expansion of the company's online sales channels, leveraging her deep expertise in digital marketing, consumer behavior, and omnichannel sales strategy.
Experience Summary
Current Role
In her current role as Director of Ecommerce Sales at Bayer, Angela is responsible for leading the company's e-commerce sales strategy and implementation across key digital platforms and marketplaces. She oversees a team of ecommerce specialists and works closely with cross-functional partners in marketing, category management, and operations to deliver outstanding customer experiences and maximize online sales performance. Under her leadership, the ecommerce business has experienced double-digit growth year-over-year, contributing significantly to the overall success of Bayer's consumer health portfolio.
Career Progression
Prior to her current role, Angela held various leadership positions at Johnson & Johnson, where she demonstrated her ability to drive strategic brand and sales initiatives. As the Director of Customer Strategy for the Skin Health division, she led the development and implementation of innovative customer engagement programs that resulted in increased market share and brand loyalty for key products like NEUTROGENA and CLEAN & CLEAR. Earlier in her career, Angela also served as a Senior Brand Manager for the company's Allergy and Women's Health portfolios, where she leveraged her expertise in consumer insights, brand positioning, and integrated marketing to drive successful product launches and campaign initiatives.
Academic Background
Angela holds a Bachelor of Business Administration degree with a concentration in Marketing from the University of Southern California. She is also a graduate of the Johnson & Johnson Leadership Development Program, where she honed her strategic and operational leadership skills.
Areas of Expertise
- Ecommerce sales strategy and execution
- Digital marketing and customer experience optimization
- Brand management and portfolio strategy
- Omnichannel sales and distribution
- Customer insights and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Angela has demonstrated a track record of driving sustainable growth and innovation within the consumer health and personal care industries. Her ability to translate consumer insights into effective marketing and sales strategies has consistently resulted in improved brand performance and market share. In her current role at Bayer, she is actively shaping the company's digital transformation and expanding its online presence to better serve the evolving needs of modern consumers.
Conclusion
With her extensive experience, strategic mindset, and proven leadership skills, Angela Fenwick is a valuable asset to the Bayer team. Her passion for delivering exceptional customer experiences and driving business growth through data-driven decision making make her well-positioned to continue making a significant impact within the ecommerce and consumer health industries.
