Angela Heifner
Design Director, Creative Content
New York, New York, United States
Professional Overview
Angela Heifner is a seasoned Design Director with over a decade of experience leading creative content development for leading fashion and lifestyle brands. As the Design Director for Creative Content at Coach, she is responsible for overseeing the design and production of high-impact digital and print assets that drive brand engagement and sales.
Experience Summary
Current Role
As Design Director, Creative Content at Coach, Angela leads a team of designers and content creators in developing compelling visual content across the brand's digital and social media platforms, as well as for print marketing collateral. She is instrumental in shaping the overall creative vision and ensuring seamless brand alignment. Under her leadership, the team has achieved significant improvements in content performance, with a 35% increase in engagement rates and a 20% lift in campaign-driven sales.
Career Progression
Prior to joining Coach, Angela served as the Senior Graphic Designer at Kate Spade New York, where she played a key role in revitalizing the brand's visual identity and expanding its content offerings. She was recognized for her innovative design solutions and ability to translate brand strategy into impactful creative executions. Earlier in her career, she held design roles at several boutique agencies, honing her skills in branding, web design, and digital marketing.
Academic Background
Angela holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with Honors. She has also completed executive education programs in Digital Marketing and Design Thinking at the Parsons School of Design.
Areas of Expertise
- Creative direction and design leadership
- Digital content strategy and production
- Omnichannel brand storytelling
- Collaboration with cross-functional teams
- Leveraging data-driven insights to inform design decisions
Professional Impact
Throughout her career, Angela has demonstrated a keen ability to drive measurable improvements in brand performance through her innovative design solutions. At Coach, she has spearheaded the development of several award-winning digital campaigns that have earned industry recognition, including a Webby Award for Best Use of Social Media in 2022. Her work has also been featured in leading design publications, further cementing her reputation as a creative visionary in the fashion and lifestyle industry.
Conclusion
As a design leader with a proven track record of success, Angela is poised to continue making a significant impact in the industry. With her deep understanding of brand strategy, digital content creation, and collaborative leadership, she is well-equipped to guide the creative vision and execution for leading fashion and lifestyle brands.
