Angela Minor, Chief Marketing Officer
Professional Overview
Angela Minor is an accomplished marketing executive with over 15 years of experience driving strategic growth and digital transformation across the retail industry. As the Chief Marketing Officer at Bed Bath & Beyond, she is responsible for leading the company's omnichannel marketing efforts, brand development, and customer acquisition and engagement strategies.
Experience Summary
Current Role
As the Chief Marketing Officer at Bed Bath & Beyond, Angela is spearheading the company's digital-first marketing initiatives to enhance the customer experience and drive increased brand loyalty. She oversees a team of 50+ marketing professionals and has implemented data-driven campaigns that have resulted in a 23% year-over-year increase in online sales. Under her leadership, Bed Bath & Beyond's brand perception has improved by 18 points, positioning the company as a premier home goods destination.
Career Progression
Prior to her current role, Angela served as the Chief Marketing Officer at Conn's HomePlus, where she led a comprehensive rebranding effort that resulted in a 15% increase in customer traffic and a 12% uplift in average order value. Before that, she held various marketing leadership positions at The Michaels Companies, Pier 1, and Sears Holdings Corporation, where she consistently delivered impactful, data-driven strategies that drove business growth and operational efficiencies.
Throughout her career, Angela has demonstrated a unique ability to blend innovative marketing approaches with a deep understanding of consumer behavior. Her proven track record of success in the retail sector, coupled with her strong cross-functional collaboration skills, make her a valuable asset to Bed Bath & Beyond as the company navigates the evolving digital landscape.
Academic Background
Angela holds a Bachelor of Science in Business Administration from the University of Texas at Austin and a Master of Business Administration from the University of Chicago Booth School of Business, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand development and positioning
- Digital transformation and e-commerce optimization
- Customer acquisition, engagement, and loyalty programs
- Data-driven decision making and performance analytics
- Cross-functional team leadership and collaboration
Professional Impact
Under Angela's leadership, Bed Bath & Beyond has seen significant improvements in its digital presence and customer experience. She has spearheaded the development of a personalized loyalty program that has resulted in a 19% increase in repeat purchases, and her innovative use of AI-powered predictive analytics has enabled the company to better anticipate and meet customer needs.
Conclusion
Angela Minor is a seasoned marketing executive with a proven track record of driving transformative change and delivering tangible business results. With her deep industry expertise, data-driven approach, and strong leadership skills, she is poised to continue elevating Bed Bath & Beyond's marketing efforts and positioning the company for long-term success in the rapidly evolving retail landscape.
