Professional Summary

Professional Overview

Angela Richter is an experienced technology executive with a strong track record in global consumer and small business product strategy, go-to-market execution, and direct online sales. As the Vice President of Global Consumer & Small Business Product Go-to-Market (GTM) & Direct Online Sales at Dell Technologies, she is responsible for driving the company's product portfolio and sales initiatives in these key market segments.

Experience Summary

Current Role

In her current role at Dell Technologies, Angela is responsible for leading the global strategy, go-to-market planning, and direct online sales for the company's consumer and small business product lines. She oversees the development and execution of integrated marketing, sales, and digital initiatives to drive growth and customer acquisition in these strategic segments.

Career Progression

Prior to her current role, Angela served as the Vice President of Global Retail & Consumer Channel Sales at Dell, where she led the company's retail, e-commerce, and consumer-focused channel sales efforts across international markets. Before that, she held the position of Vice President & General Manager, North America Retail, overseeing the company's retail strategy and operations in the region.

Angela's earlier career includes senior sales and marketing roles at leading technology companies, such as Toshiba Americas, where she served as the Senior Director of National Account Sales, and Lenovo, where she was the Director of Product Marketing. She also has experience in the retail industry, having held the role of Director - Sr. Merchant at Office Depot.

Academic Background

Angela holds a Bachelor's degree from a reputable university, where she specialized in Business Administration and Marketing.

Areas of Expertise

• Global product strategy and go-to-market execution

• Direct-to-consumer and e-commerce sales

• Retail and channel sales management

• Consumer and small business market segmentation

• Integrated marketing and digital sales initiatives

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Dell, Angela has played a pivotal role in driving the company's consumer and small business growth strategies, consistently delivering strong year-over-year revenue and market share gains. She has spearheaded the development and implementation of innovative digital sales platforms, streamlining the customer experience and enhancing the company's online presence.

Conclusion

With her extensive experience in the technology industry and a proven track record of successful cross-functional leadership, Angela Richter is a strategic and results-oriented executive poised to continue driving Dell's growth and market dominance in the consumer and small business segments.