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Angela T.

Angela T. - Head of Marketing



Professional Overview



Angela T. is an experienced marketing executive with a strong track record of driving business growth and brand visibility in the technology sector. As the Head of Marketing at Amazfit and Zepp Health, she is responsible for developing and implementing comprehensive marketing strategies to promote innovative wearable technology products and solutions.

Experience Summary



Current Role



In her current position, Angela oversees all aspects of marketing, including campaign planning, digital marketing, content creation, channel management, and performance tracking. She has played a pivotal role in expanding the global reach of Amazfit and Zepp Health, leveraging her expertise in market analysis, customer segmentation, and data-driven decision-making.

Under Angela's leadership, the marketing team has achieved significant milestones, such as increasing brand awareness by 35% and driving a 25% year-over-year growth in online sales. Her strategic vision and innovative approach have been instrumental in positioning Amazfit and Zepp Health as leading players in the wearable technology market.

Career Progression



Prior to her current role, Angela served as the Manager of Channel Marketing at NETGEAR, where she developed and executed successful channel partner programs to drive product adoption and revenue growth. Before that, she held the position of Senior Channel Marketing Manager, Worldwide at Corsair, where she was responsible for managing global marketing initiatives and collaborating with key distribution partners.

Angela's early career experience includes serving as the Director at Large for the Digital Signage Federation, where she contributed to the organization's strategic direction and industry advocacy efforts.

Academic Background



Angela holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise



  • Integrated marketing strategy development

  • Digital marketing and social media management

  • Channel partner program design and execution

  • Product launch and brand positioning

  • Data analysis and performance optimization

  • Cross-functional team leadership and collaboration


Professional Impact



During her tenure at Amazfit and Zepp Health, Angela has spearheaded the launch of several successful product campaigns, resulting in increased market share and customer loyalty. She has also played a pivotal role in strengthening the companies' global distribution network and fostering strong partnerships with key industry players.

Angela's industry contributions extend beyond her current roles, as she has been an active member of the Digital Signage Federation, providing valuable insights and advocacy for the sector.

Conclusion



With her extensive experience, strategic mindset, and proven track record of success, Angela T. is a highly valuable asset to Amazfit and Zepp Health. As she continues to drive innovative marketing initiatives, she is poised to further elevate the companies' brand presence and solidify their position as leaders in the wearable technology industry.